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ETSY SHOP KEYWORDS – WEEK #2

KEYWORDS

WEEK 2

TO DO LIST:

Understand how search engines work
Brainstorm keywords for my shop and another shop
Use tools to find new ideas for keywords
Rank them according to their relevance from a buyer perspective

Terminology:

  1. Visibility
  2. Relevance

 

Finding Keywords

This week we’ll find out about how powerful well chosen keywords can be when it comes to increasing your visibility on Etsy and other search engines.

When buyers run internet searches, they use words to describe what they are looking for and type them into the search box.  Search engines like Google scan the web over time to collect all sorts of information about each page and list the pages that are most relevant to the initial search.  The most important criteria are the words on the page, which help the search engines, understand the content.

In the case of an Etsy shop, if a buyer types, for example, “silver chain” and you sell silver chains but none of these words appears in your listing, there is very little chance that your shop will show up in the search results.

Essentially, the search engines do not have powers of deduction:

  • They are not capable of working out what your pages are talking about if you do not help them.
  • To understand what your listings are talking about, they mainly use the words you have written.

So what you have to do is give the search engine some good information so that your listings jump out when a buyer is looking for a product like yours!

Finding keywords is one of the most important things to do and, if you get your keywords right, they’ll give you the best return on investment in terms of visibility.  Don’t forget that it isn’t just about attracting more visitors; it’s about attracting more visitors who place orders.  So finding your keywords is about have a good knowledge of your target buyers, why they’re buying and how they’ll search for products like yours.  Put yourself in their place and imagine what they might type in to the search engine.

 

 FIRST STAGE

Initially, the advice is not to limit yourself, write down everything that comes into your head.

  • What is it about?
  • What are the specifics?
  • Who is the item aimed at?
  • How is it made?
    • Techniques, raw materials
PLEASE NOTEA keyword doesn’t necessarily have to be a single word; it could be a group of words such as “2014 diary” or “gold wedding ring” likely to be used in this order by buyers.

 

  • What color is it?
  • How big is it?
  • How is it used?
  • What style is it?
  • What is the name of the pattern?

Also think of things which are specific to certain types of product:

  • The scent of a beauty product
  • The period of a vintage item

For each word, look for synonyms—you can access an online thesaurus.

Do this for all the languages you have activated for your Etsy shop.  It is advisable your shop at least be in English as well as your default language.

 

*If you wish more information on language preferences don’t hesitate to contact me and I will forward it to you.

 

 

 SECOND STAGE

Break down the keywords and define the most important terms, i.e. the ones that will bring you the most buyers—not necessarily the most traffic.   The following two elements need to be taken into consideration when prioritizing keywords.

RELEVANCE SEARCH VOLUME AND COMPETITION
WILL PEOPLE TYPING THIS KEYWORD BE HAPPY TO ARRIVE AT MY LISTING AND COULD THEY BUY SOMETHING FROM MY SHOP? IS THIS KEYWORD LIKELY TO BE TYPED IN TO A SEARCH ENGINE BY A BUYER AND IS THERE A LOT OF COMPETITION FOR THIS KEYWORD?
Be specific!Terms that are too generic, even if they are relevant, are not necessarily the best idea.

 

For example, the keyword “jewelry” is very generic but people typing in to a search engine are going to come across all sorts of different results:  rings, necklaces, earrings etc.  Either they don’t know exactly what they want are perhaps not ready to proceed to a purchase, or they are likely to refine their search by adding more precise terms to find what they want.  By contrast, someone typing “gold phalanx ring” has a much better idea of what they to buy.

Don’t use all the terms that everyone searches for! 

Lots of people want to use the most popular keywords, but there is often a lot of competition so it is more difficult to appear in the top search hits.

 

Try to choose words that are less competitive and less searched for:  these are normally more specific terms.  They may have a lesser search volume, but they will definitely bring you more targeted traffic.  Think of synonyms and more specific terms.

 

 

Also avoid keywords that are only remotely associated with your product. Also avoid terms that are too technical and that only professionals will understand.
For example, if you sell cookies, don’t use the keyword “tea” as those searching for tea will definitely want to buy tea and not cookies. Don’t forget to think like a buyer:)

ETSY RANK:

https://etsyrank.com/

Great tool for keywords because it works with your listings, shows what listings needs more tags, relevant keywords and much more.

Set up an account by registering your information.

 

 

GOOGLEADWORDS:  https://adwords.google.com/home/tools/keyword-planner/

GOOGLE KEYWORD PLANNER:  This tool was originally designed for people who wanted AdWords advertising campaigns on Google but it does offer various handy tools to allow you to research keywords without creating a campaign.

To access and use this great tool a gmail is needed.

Most searches on the internet, including searches within Etsy start with words called keywords.  Words or phrases describing your product or service that you choose to help determine when and where your listings appear in Etsy Relevancy searches.

By selecting high-quality, relevant keywords for your listings are to help you reach shoppers who are more likely to become your customers.  And a great keyword list can help improve the relevance and views of your listings.

 

  1. Google search bar put in Google Adwords.
  2. ****Very Important Step Here*** Click on the blue highlighted words: START USING KEYWORD PLANNER SKIP GUIDED TOUR
  3. Top row click on the tab that says TOOLS
  4. Click on KEYWORD PLANNER
  5. Go to the first box “Search for new keywords using a phrase, website or category”.
  6. Ignore the 2nd box totally.
  7. Go to the third box: “Your product category” – Enter or select a product.
  8. After you have exhausted your ideas, then click the blue box at the bottom: “Get Ideas”.
  9. Google Adwords will show you a blue graph at the top of the page and there will be 2 tabs:
    1. Ad group ideas (the default)
    2. Keyword ideas
  10. Click on the tab that says keyword ideas, Google Adwords will take you to all the ideas you have entered.
    1. On the right side you will see a column that says: Average monthly searches.
      1. In this column are numbers for those searches. This is the only information you will need.
        1. The rest is for people wanting to buy Google Ads.
      2. Ad group ideas have lists in categories by relevance in blue with a little number next to it. This number will tell you how many keywords are in that category.
        1. The average monthly searches in this group adds up to the total of the number within the list.
        2. When you click on the blue highlighted category, it will show you other keywords (and often long tail keywords) and the average monthly searches for each individual keyword.
        3. The “L” with the jagged line is the bar graph for each word and category. You can use this as a reference point to see how well that keyword or group of keywords performed in the last 12 months.  It can help you make a determination as to whether or not the keyword is viable.
      3. You can always add keywords.
        1. Modify search in the upper right hand corner next to: Get ideas.
        2. At the top is a small box that has all the ideas that was originally entered and you can also add more keyword ideas there.
        3. Just remember to put a comma and a space between each keyword idea
      4. **BONUS**
        1. You can download the list of keywords for future reference under the down arrow key and download tab.
        2. The list of keywords can be opened in a spreadsheet program such as Microsoft Excel and sorted into alphabetic order, average monthly search count or any other order that you would like.

 

This table will help you become familiar using Google Adwords and give a comparison with keywords that are already bringing you traffic.  Try 5 listings from your own shop.

GOOGLE KEYWORD PLANNER/ETSYRANK KEYWORDS BRINGING YOU TRAFFIC

 

 

Open area for notes:

 

 

 

 

 

 

PRACTICAL EXERCISE

This practical exercise works when we compare our own shop with the shop directly above in the list of participating shops, choose one or two items from the photos not the listing description and fill in the table below

It’s possible that a category does not apply to your shop or the shop directly above or maybe difficult to answer based on photo alone, note N/A.  Try to answer as many as you can.

YOUR SHOP SHOP ABOVE YOU
WHAT IS IT?(In no more than 3 words)
AND MORE PRECISELY? 
WHO IS IT FOR? 
MATERIALS 
COLORS 
TECHNIQUE, METHOD 
PLACE AND CONTEXT OF USE 
SIZE 
STYLE 
PATTERN, IMAGES 
SCENT, FLAVOR 
ERA – VINTAGE 
ASSOCIATED OCCASION(ANNIVERSARY, HOLIDAY)

 

 

Referring back to the practical exercise and using Keyword Planner or EtsyRank look for synonyms, Etsy search suggestions, and keywords to include that will strengthen the items relevancy.

 

SYNONYMSYOUR SHOP SYNONYMSSHOP DIRECTLY ABOVE

 

 

ETSY SEARCH SUGGESTIONSYOUR SHOP ETSY SEARCH SUGGESTIONSSHOP DIRECTLY ABOVE

 

 

 

Defining the most important keywords; remember that they must be the keywords which could be entered into the search engine by a buyer and that a keyword can consist of multiple words to target buyers with specific needs.

Write down the 20 keywords you think are most important to your shop and the shop directly above.

 

KEYWORDSYOUR SHOP KEYWORDSSHOP DIRECTLY ABOVE
1. 1.
2. 2.
3. 3.
4. 4.
5. 5.
6. 6.
7. 7.
8. 8.
9. 9.
10. 10.
11. 11.
12. 12.
13. 13.
14. 14.
15. 15.
16. 16.
17. 17.
18. 18.
19. 19.
20. 20.

 

Draw a circle around the 10 most important keywords on this list in both columns.

Of these, draw a circle around the 3 most important keywords for the listing.

 

Let’s discuss our findings in the team’s SEO workshop thread.  Great opportunity to offer suggestions, opinions on our findings and everyone benefits.

 

 

END TEAMVINTAGEUSA SEO WORKSHOP WEEK #2

 

TEAMVINTAGEUSA’S SEO WORKSHOP

SEO WORKSHOP

INTRODUCTION

S – SEARCH

E – ENGINE

O- OPTIMITIZATION

Hello everyone and welcome to TeamVintageUSA’s   SEO workshop.

Timeline for this workshop:  Four weeks of content and exercises, fifth week finishing touches and review.  Please work through this workshop at your pace, there is no rush what is important is to understand SEO and how it directly affects our shops.   Ask questions and ask questions and by all means ask questions and if we need to review any part we will do so, as we proceed week to week don’t feel left behind because a simple question was not asked.

At the end of this workshop I will be asking for a critique of this workshop, do you like the structure of the workshop and ideas, suggestions and comments on how to improve this workshop.  Also keep notes and follow your progress, and the best improvements made to your shop.

 

WEEK #1 TEAMVINTAGEUSA – SEO WORKSHOP – Ok let’s begin!

The aim of search engines is simple:  TO REPORT THE PAGES MOST RELEVANT TO THE SEARCH FIRST so that the person searching finds the best possible answer quickly.

Creating unique, interesting and desirable product listings is the first step towards attracting buyers’ attention, but this is only the beginning.  In order to improve your results from search engines, this workshop you’ll work the objective:

  • Insight and constructive advice on our product listings.
  • How to improve them and make them even more unique and attractive.
  • In terms of the presentation of our listings
    • Photo, description, tags
  • Or our products themselves
    • Colors, patterns, personalization, etc

Search engines take a lot of parameters into consideration and use complex algorithms to work out the best classification order.

 

While we don’t know all the parameters exactly and the exact method by which search engines work out the order of results, the guidelines given by the search engines and various experiments  enabled us to define the most relevant factors for optimizing your content and improving our visibility.  This is what is known as SEO.

Although some of the parameters are purely technical and there is nothing for you to do on that front, the rest depends on us!!

  • Each week there will a to do list, 3 – 4 items as a way to track assignments, reading and terminology.

 

STATS

WEEK I

UNDERSTANDING WHERE OUR TRAFFIC COMES FROM AND DEFINING AREAS FOR IMPROVEMENT

Let’s start with our statistics to get an overview of our traffic and define the most effective steps to take.  There have been many changes to our Shop Manager and Stats Page and here we will be breaking down our New Stats Page and I think you will be surprised that these changes are great, more detail and added categories.

LEARNING

This week, we are going to analyze and study the statistics for your own shop in detail.  Our statistics gives us a range of useful information to help optimize our shops, define an objective and see the affect and show the results of our actions.  Etsy has implemented numerous changes in the past few months which directly affect how we look at our shop, our stats, our SEO, and how effectively we promote on social media.

Can you access your own shop statistics?

~ Open your Shop Manager.

~ On left and look 6 categories down.

~ Click your Stats.

 

~ You can easily modify the ‘period’ selected using the drop-down menu at the top of the page.

~ It is recommended to select ‘last month’ for analysis to give a full understanding of our statistics.

HERE WE GO!

 

Stats are divided in three tabs:  TRAFFIC – LISTINGS – CUSTOMERS we will breakdown each tab.  For easy reference I have separated each tab by color.

We now the opportunity to sell our items in three different channels/shops under one roof ‘Etsy’.

  1. Etsy – your own shop.
  2. Pattern – Along with our own shop, Etsy provides us with a website, for a fee, to sell our items called ‘Pattern’. If you use Pattern your stats are here.
  3. Etsy Studio – the most recent addition to Etsy which is another extension of our own shop. If you have added items to your Etsy Studio your stats are here.

Top right you can toggle between these shops; however the default is always our Etsy shop and our analysis will be for our Etsy shop.

 

A synopsis, brief quick look for each shop and is separated by three graphs:

  1. VISITS – The number of people who looked at your shop or listings.
  2. ORDERS – The number of sales (not the number of items sold).
  3. REVENUE – Revenue is defined as your gross sales the sum total of all your orders, minus shopping & tax.

 

 

EXPLORE YOUR DATA is the next area and is where we look for trends and relationships between your own numbers.

There are two drop menus, and this gives a great opportunity to analyze and cross reference numbers depending on your own selections:

  • Drop menu #1:
    • VISITS – TOTAL VIEWS – ORDERS – REVENUE – LISTING VIEWS
  • Drop menu #2:
  • ORDERS – TOTAL VIEWS – VISITS – REVENUE – LISTING VIEWS

Go even further and check the box – Compare to this time last year.

IMPORTANT TO REMEMBER – The analysis of your stats no matter what your selection is separated by sections and is the primary task in this exercise to outline and understand the huge changes to our stats page:

  1. Chart – Graph/Key figures
  2. Traffic sources
  3. Search terms aka Keywords
  4. Social Media
  5. Websites
  6. Pages Viewed
  7. Other Information

 

 

FIRST TAB:  TRAFFIC

  1. CHART – GRAPH/KEY FIGURES. .

You will see charts in every section and category and the plot area for each chart is as follows:

  • GRAY PILLAR – (DESKTOP/LAPTOP USERS) move your mouse cursor along the plot area

(PHONE/TABLET USERS) use your finger along the plot area the gray pillar allows you to see the highlights for your shop each day, the legend is as follows:

  • SHOPS – VISITS – ORDERS
  • ORANGE NUMBERS – VERTICAL (VALUE) AXIS – at the left are visits and the orange line graph is tracking the visits to your shop daily.
  • ORANGE LINE GRAPH – Tracks the visits for your shop each day.
  • BLUE NUMBERS – VERTICAL (VALUE) AXIS – at the right are orders received.
  • BLUE PILLARS/COLUMNS – Tracks the number of order each day.
  • GRAY TRIANGLES – along the top gridline indicates events for the day such as New Listings or Renewed Listings.
  • GRAY PILLAR – as you move your mouse cursor along the plot area the gray pillar allows you to see the highlights for your shop each day, the legend is as follows:

 

  1. TRAFFIC SOURCES. DIVIDED INTO FIVE CATEGORIES

Where your traffic is coming from and where you can improve.

TOTAL VISITS inside the circle and then traffic source breakdown into the top 5 by percentage. 

Furthermore each source features more stats to analyze.

  • ETSY – visits from other pages on Etsy including search traffic & Etsy Studio.

Click the drop down menu arrow and our stats is the breakdown of visits by percentage from other pages on Etsy, including Etsy search.

  • The categories are: ALL – SOMEONE’S PROFILE – MARKET PAGE – TEAMS – ETSY HOME PAGE – SEARCH and again the breakdown is by percentage of all visits.
  • Each category in this drop menu gives you stats based on visits and is detailed by the following information and is the same for each category.
  • VISITS OVER TIME – chart with graph and highlights with “pillar”.
  • MOST VISITED LISTINGS – Buyers from this traffic source were most interested in these listings
    • This section in two columns – LISTINGS and VISITS.
    • Click on an item and breakdown is as follows:
      • PRICE – STATUS – CURRENT STOCK – LISTING EXPIRES.
    • Chart with graph of the listing VISITS – ITEMS SOLD – REVENUE
    • Traffic sources for the item shows where the traffic is coming from.
    • Search terms aka Keywords: This indicates what search term people are inputting in the search engines.  Useful guide for our tags.
    • Social Media – Shows if this item was found on social media by potential customers.
    • Websites – URLs your visitors are coming from for the item.
    • Favorites – Total favorites over time for the item.
  • TRAFFIC SOURCE BREAKDOWN – Etsy features and pages that sent people to your shop or listings. And as follows:
    • Teams – Search – Etsy Home Page – Market Page – Favorites – Someone’s Profile – Listings (yours and other shops’) – Other shops’ listings – Conversations – Cart – Someone’s Shop – Categories
  • SEARCH TERMS – Customers fine your shop and listings by searching for these terms. Useful guide for your listing tags.
    • Divided in four columns: SEARCH TERMS – ETSY – GOOGLE, ETC., TOTAL VISITS
  • EXTERNAL SEARCH – Google, Bing and other search engines.

CATEGORY BREAKDOWN BY EACH SEARCH ENGINE IS AS FOLLOWS AND BY PERCENTAGE:  ALL – BING – GOOGLE – GOOGLE SHOPPING – GOOGLE IMAGES – YAHOO

Each search engine in this drop menu gives you stats based on visits and is detailed by the following information and is the same for each search engine.

  • Chart with graph – Visits over time and highlights the activity.
  • Most visited listings
  • Traffic source breakdown
  • Search terms
  • SOCIAL MEDIA – visits from Instagram, Facebook, Pinterest and Social Media websites.

CATEGORY BREAKDOWN BY EACH SOCIAL MEDIA IS AS FOLLOWS AND BY PERCENTAGE:  ALL – FACEBOOK – TUMBLR – TWITTER – PINTEREST – INSTAGRAM

Each social media site in this drop menu gives you stats based on visits and is detailed by the following information and is the same for each social media site.

  • CHART WITH GRAPH – Visits over time and highlights the activity.
  • Most visited listings
  • Traffic source breakdown
  • Search terms
  • DIRECT – Visits from people who typed your URL into their browser, bookmarked your page, or clicked a link in an email, instant message, or mobile app.

THIS CATEGORY NO DROP MENU and gives you stats based on visits and is detailed by the following information by percentage of all visits.

  • CHART WITH GRAPH – Visits over time and highlights the activity.
  • Most visited listings
  • Search terms
  • OTHER – visits from blogs, new, and all websites that sent traffic to your shop.

THE CATEGORIES IN THIS DROP MENU WILL BE DIFFERENT FOR EACH INDIVIDUAL SHOP BECAUSE YOUR TRAFFIC TO YOUR SHOP WILL BE DIFFERENT THAN MY SHOP.

EXAMPLE:  IF YOU HAVE A BLOG OR INDEPENDENT WEBSITE STATS FOR EACH WILL SHOW IN THIS CATEGORY.

However each category in this drop menu gives you stats based on visits and is detailed by the following information and is the same for each category.

  • CHART WITH GRAPH – Visits over time and highlights the activity.
  • Most visited listings
  • Traffic source breakdown
  • Search terms

Our traffic sources breakdown further, click the arrow for each source.  Take a look at each and you will see separate charts with graphs indicating the highlights for each day and where from.

  1. SEARCH TERMS aka KEYWORDS Table – Tracks our customers who find your shop and listings by searching for these terms. Use this as a guide for what you tag your items.

 

This table has 4 columns

  • SEARCH TERMS – ETSY – GOOGLE, ETC. – TOTAL VISITS

Valuable information for your SEO.

  1. SOCIAL MEDIA – Table

Highlights the top 5 Social Media sites that your shop is receiving traffic from. 

  • Facebook – Pinterest – Instagram – Twitter – Tumblr
  • There are many more sites and your top 5 may vary according to the sites you use regularly.

Each social media site gives more details on the statistics by clicking the arrow corresponding to each individual site by the following information:

  • CHART WITH GRAPH – Visits over time and highlights the activity.
  • Most visited listings – buyers from this social media traffic source were most interest in these listings.
    • Click on these items and more stats are available and again valuable information for tracking.
  • Traffic source breakdown – Pages that sent people to your shop or listings from the social media site.
  • Search terms – customers find our shop and listings for these terms.

Very useful for optimizing your social media and where to direct your own promoting.

  1. WEBSITES – Table Shows which URLs your visitors are coming from for your shop.

Table has 2 columns:  WEBSITES – VISITS and tracks each visit for each website.

 

  1. PAGES VIEWED – TABLE Pages viewed within your shop and customers can view multiple pages in one visit.

Table has 2 columns:  PAGES VIEWED – VISITS

Divided into 5 categories gives total visits for each:

  • ETSY LISTINGS – ETSY YOUR SHOP – ETSY ALL SOLD LISTINGS –

ETSY UNAVAILABLE LISTINGS – ETSY STUDIO LISTINGS – ETSY REVIEWS

 

  1. OTHER INFORMATIONStats Help and Education

Advice and inspiration for using stats and successfully run your business.

 

SECOND TAB – LISTINGS

MOST VISITED LISTINGS – LEAST VISITED LISTINGS – ALL LISTINGS RANKED

  1. Most visited listings – Buyers look at these listings the most. Are they turning into sales?

This section is divided into 5 columns:

  • LISTINGS – FAVORITES – VISITS – ORDERS – REVENUE

 

Click the arrow corresponding to each item it goes to a stat page by the following information:

  • PRICE – STATUS – CURRENT STOCK – LISTING EXPIRES:
  • VISITS – ITEMS SOLD – REVENUE
  • Explore your data – two drop menus which allow exploring your own stats and tracking your shop: visits – orders – total views – and much more.
    • CHART WITH GRAPH – Depending on which category you choose will determine the graph of that stat and gives highlights for your: SHOPS – ORDERS – VISITS

 

 

 

 

  • TRAFFIC SOURCES – Where your traffic is coming from for each item in your shop.

 

  • Stats will show total visits and the breakdown is as follows and by percentage:

 

  • ETSY – EXTERNAL SEARCH – SOCIAL MEDIA – DIRECT – OTHER
  • SEARCH TERMS – to know how your customers find your shop and listings, use this guide to update your listing tags.
    • This section has 4 columns:

SEARCH TERMS – ETSY – GOOGLE, ETC. – TOTAL VISITS

  • SOCIAL MEDIA – stats will show total visits and the breakdown is for the top 5 social media sites and by percentage:
    • FACEBOOK – PINTEREST – INSTAGRAM – TWITTER – TUMBLR
  • WEBSITES – the URLs your visitors are coming from
    • This section has 2 columns: WEBSITES – VISITS
  • FAVORITES – Total favorites over time for this listings
    • CHART WITH GRAPH – stats for your favorites with a line graph, slide the gray “pillar” across the plot area and shows the highlights for each day.

 

 

  1. Least visited listingsEtsy defines these listings that could use some work.

 

This section is divided into five columns:

  • LISTINGS – FAVORITES – VISITS – ORDERS – REVENUE

Click the arrow corresponding to each item; it goes to a stat page by the following information:

  • PRICE – STATUS – CURRENT STOCK – LISTING EXPIRES:

VISITS – ITEMS SOLD – REVENUE

  • Explore your data – two drop menus which allows to explore your stats and track your shop’s visits – orders – total views – and much more.
  • CHART WITH GRAPH – Depending on which category you choose will determine the graph of that stat and gives highlights for your: SHOPS – ORDERS – VISITS
  • TRAFFIC SOURCES – Where your traffic is coming from for each item in your shop.
  • Stats will show total visits and the breakdown is as follows and by percentage:
    • ETSY – EXTERNAL SEARCH – SOCIAL MEDIA – DIRECT – OTHER
  • SEARCH TERMS – to know how your customers find your shop and listings, use this guide to update your listing tags.
    • This section has 4 columns:

SEARCH TERMS – ETSY – GOOGLE, ETC. – TOTAL VISITS

  • SOCIAL MEDIA – stats will show total visits and the breakdown is for the top 5 social media sites and by percentage:
    • FACEBOOK – PINTEREST – INSTAGRAM – TWITTER – TUMBLR
  • WEBSITES – the URLs your visitors are coming from
    • This section has 2 columns: WEBSITES – VISITS
  • FAVORITES – Total favorites over time for this listings
    • CHART WITH GRAPH – stats for your favorites with a line graph, slide the gray “pillar” across the plot area and shows the highlights for each day.

 

 

 

  1. All listings ranked

Check out your best sellers. Or see how all your listings rank against each other.

  • FILTER BY LISTING STATUS drop menu:
    • ALL – ACTIVE – DRAFT – EXPIRED – INACTIVE – SOLD OUT
    • This section has 5 columns: LISTINGS – FAVORITES – VISITS – ORDERS – REVENUE

Click the arrow corresponding to each item it goes to a stat page by the following information:

  • PRICE – STATUS – CURRENT STOCK – LISTING EXPIRES:

VISITS – ITEMS SOLD – REVENUE

  • Explore your data – two drop menus which allow exploring your stats and tracking your shop’s visits – orders – total views – and much more.
    • Chart – Depending on which category you choose will determine the graph of that stat and gives highlights for your: SHOPS – ORDERS – VISITS
  • TRAFFIC SOURCES – Where your traffic is coming from for each item in your shop.
  • Stats will show total visits and the breakdown is as follows and by percentage:

 

  • ETSY – EXTERNAL SEARCH – SOCIAL MEDIA – DIRECT – OTHER
  • SEARCH TERMS – to know how your customers find your shop and listings, use this guide to update your listing tags.
    • This section has 4 columns:

SEARCH TERMS – ETSY – GOOGLE, ETC. – TOTAL VISITS

  • SOCIAL MEDIA – stats will show total visits and the breakdown is for the top 5 social media sites and by percentage:
    • FACEBOOK – PINTEREST – INSTAGRAM – TWITTER – TUMBLR
  • WEBSITES – the URLs your visitors are coming from
    • This section has 2 columns: WEBSITES – VISITS
  • FAVORITES – Total favorites over time for this listings
    • Chart – stats for your favorites with a line graph, slide the gray pillar across the plot area and shows the highlights for each day.

 

 

 

THIRD TAB – CUSTOMERS

 

What else your customers have searched for. 

  • Want to expand your inventory? Think about selling these items in these categories.  Keep in mind each of us will not have the same categories my first 6 categories are:  MILITARY – GIFT FOR HER – BIRTHDAY GIFT – OLD BOXES – GIFT FOR WOMEN GIFT FOR WIFE

 

  • MAP – where your customers are coming from, and this category may help you decide about selling internationally.

 

  • This section has 3 columns:
  • COUNTRY – VISITS – ORDERS
  • WHAT DEVICES YOUR CUSTOMERS ARE USING – I like this category and shows me that the desktop is still the most used device.
    • Top 5 devices breakdown is devices VISITS by customers and by percentage:
      • MOBILE WEB – DESKTOP – IOS APP – ANDROID APP – TABLET APP

 

PRACTICAL EXERCISE – This practical exercise will allow you to analyze your traffic sources and understand how you can improve your visibility.

ADD THE 3 KEY FIGURES FOR THE LAST 30 DAYS.
VIEWS

 

FAVORITES

 

SALES

 

REVENUE

 

AVERAGE ORDER OF

VALUE

 

VISITS

 

TOP 5 TRAFFIC SOURCES

 

1.

 

2.

 

3.

 

4.

 

 

5.

TOP 5 ETSY TRAFFIC SOURCES

1.

 

2.

 

3.

 

4.

 

5.

TOP 5 COUNTRIES

1.

 

2.

 

3.

 

4.

 

5.

VIEWS FROM ETSY SEARCHES

 

 

VIEWS FROM GOOGLE
VIEWS COMING FROM FACEBOOK & PINTEREST

 

TOP 10 KEYWORDS
1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

MOST VIEW LISTINGS LISTINGS MOST OFTEN ADDED

TO FAVORITES

1.

2.

3.

4.

5.

1.

2.

3.

4.

5.

 

 

PRACTICAL EXERCISE – MY TARGET

Set out your target for the next few months:

  1. What would you like to do?
  2. Where do you think you could increase traffic to your shop?
  3. Recommendation is to start with the action you this is most effective.

Check mark the areas your plan of action will include.

ETSY

 

YOUR SHOP  PINTEREST
FACEBOOK

 

GOOGLE TEAMS
BLOGS

 

OTHER YOUR PROFILE
 

A PARTICULAR PART OF THE WORLD

 

Don’t’ forget to set realistic targets that you think you can achieve in the time available.  Achieving them will help you stay motivated; you can set a new target next month and so on.

Keep in mind that his on Google and non-Etsy search engines can take some time and your actions will not be visible from one day to the next it may take a couple weeks for changes to be noticed on search engines.

MY PLAN OF ACTION TO ACHIEVE MY TARGET

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TEAMVINTAGEUSA SEO WORKSHOP WEEK #1 END

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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