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TeamVintageUSA’s Pinterest Workshop!

WEEK #2 TEAMVINTAGEUSA’S PINTEREST WORKSHOP

 

MY TO-DO LIST

 

o   Discover how to improve your Pinterest page, your boards and your Pins.
o   Organize your page by moving, naming, categorizing and describing your boards.
o   Make your Pin easier to find with accurate descriptions.
o   Be active on Pinterest by liking, commenting and re-Pining your Teammate’s (and other’s) Pins.

 

POWER PINNING FOR ETSY SELLERS

MAKE AN IMPRESSION

In this section, we’ll share tips about how thoughtful Pinning can result in more followers and click-throughs.

  1. DISCOVER AND DO

Help people to find easily the right source of your Pins.

This is especially relevant to retailers and sellers, as without a link to the right page in your shop, they can’t buy the things they see.

Even if you’re Pinning an inspiration image or a post from your blog, think about the best possible place for that Pin to link to—if the inspiration image inspired a particular product,  maybe it’s best to link to that that product or to category within your shop.

Always redirect to your Etsy shop rather than your blog when you Pin one of your items to ensure a buyer can easily purchase what they see.

To edit your profile and include your shop:

 

  1. NAMING BOARDS

Most of the time Pinners see Pins through their home feed, so the most important thing to concentrate on is clear and descriptive Pins.

However, naming your boards in a thoughtful way is also a good idea—especially for SEO.  Make sure that your boards have clear titles that tell someone what the content of the board is like to be—if you have a board about beaded bracelets then make sure to include the words ‘beaded bracelets’ in the board title.  If you are selling vintage make sure ‘Vintage’ is in the title as well.  Also when creating a board fill in the description, brief and concise what to pin and what the board is about.

  1. ROTATING BOARDS

There’s no need to remove older Pins or boards from Pinterest but it is a good idea to move older boards to the bottom of your profile page.  Positioning holiday boards and seasonal boards to the top is recommended and at the end of the season move them down to the bottom.  However if you decide you really don’t have a use for the board I remove them.  Sometimes I join a group board and I have not pinned anything I remove myself from the board.

  1. MAKE YOUR PINS MOST DISCOVERABLE

Pinterest helps people find inspiration and discover things they may not have ever known about, and that’s part of what makes it so special.  You can visit your home feed, different category pages or related Pins and find something new that you like every day.

Many Pinners also use search to find specific things they’re look for.  Search is an important way for Pinners to find content from your business.  One of the most crucial ways to improve your appearance in search results is to sharpen your Pin descriptions.  This is one area that I need to focus on, because sometimes I Pin away and not realize the descriptions are weak, so by taking a couple seconds and update them is the best way to improve my Pins.

TIPS: 

  • Get specific: Think about what people who are looking at a certain Pin might have searched for.  Was it a specific sweater, or was it an argyle sweater?  A blue sweater or a cashmere sweater?  Was it specific piece of vintage glassware, or was it milk glass?  Colored glassware or cranberry glass?
  • ….But don’t just drop in key words: The description is an important part of captivating Pinners.  Set a scene that incorporates the right search words and you’ll help Pinners imagine themselves with your Pin.

https://www.pinterest.com/ToryBurch/

Because I’m always searching for the ‘Inspiration of Vintage’ I find that inspiration from various sources, recipes and fashion and love this fellow Pinner, link is above,  who carefully crafts Pin descriptions to make them aspirational and to provide a resource to Pinners—including helpful style tips.

  • Pre-populate Pin descriptions on your website. It’s also super important to include thoughtful descriptions on the stuff people Pin from your website or your shop.  The same rules of thumb apply for those descriptions.  On Etsy, it’s easy as pie!  Just use the Etsy “Pin It Button” and a description is automatically added to your Pin.  It will contain the beginning of your listings title, your shopname and the price.  If needed, you can edit it later.  The Pin It Button can be easily located within each listing:
    • Open a listing and on the right under the ‘Overview’ you will see a group of social media sites Etsy includes in every listing and you will see ‘Pin It’. Click this ‘Pin It’ button, you select the board to pin and done.  It’s that easy.

We’ll see in the next chapter how to add a similar button to your blog or website.

  1. THREE WAYS TO IMPROVE YOUR PINS

Just one Pin can give people a glimpse into what makes your business special, so you want to make sure you’re making an impression.

When people see Pins in their home feed, category feeds or search results, they make a snap judgment about whether they want to click further or re-Pin.  Clicks send traffic back to your website while re-Pin ensure your stuff gets seen by more people.

  • In other words, you want both!

Pinterest studied thousands of Pins to figure out which ones get the most traction.  Three common elements jumped out.

  • Vertical Pins Work Better: Pins with a vertical aspect ratio flow better with the Pinterest experience.  That’s because Pinterest organizes images vertically, stacked one on top of another in a grid.  Also, most people use Pinterest on their mobile phones, so vertical Pins just look better than horizontal ones.

Of course, use high-quality images.  Make sure they’re well-composed and in focus.

Pins with multiple images can work well for Pinners looking for how-tos, but keep it to 4 images or fewer so it doesn’t look too crowded.

Minimize the amount of text on an image.  Make sure it’s easy to read on mobile screens.

  • Longer descriptions outperform shorter ones: There’s a lot said about the visual nature of Pinterest, but it’s also a service that people use to plan their lives.  The Pin description is an important spot to explain how that Pin can help someone pursue their interests.  On some sites, short copy works because you’re competing for attention.  But with Pinterest, it’s more effective to write thoughtful, useful descriptions.  You don’t need to max out on our character limits, but feel free to add details where it makes sense.

 

  • BONUS: These descriptions help your Pins show up in search results!  The good news here is that Pin description content is useful for writing your Etsy listing too!

 

  • Positive, aspirational messages resonate:  Descriptions that talk about a Pin and its value work better than straight explanations.  Instead of saying “We’re selling this sweater” or “Make this chicken parmesan recipe,” imagine yourself as a Pinner.  Try talking about how the sweater fits in perfectly with a spring wardrobe or how a busy parent can make this recipe in less than 30 minutes with just a few ingredients.

 

  1. GET MORE CREATIVE WITH ANIMATED GIFS, VIDEO AND MAPS
  2. Images aren’t the only things that can be pinned on Pinterest.  You can pin videos and animated gifs, too!

To Pin a video, use the Pin It button on sites like Dailymotion, TED, YouTube and Vimeo.

You can also see other videos from Pinners by clicking Videos from the categories menu.

A picture may be worth a thousand words, but sometimes a video is more effective in communicating emotion and captivating a viewer.

  1. Animated gifs. Pinterest have also added a “Play” button to animated GIFs on Pinterest, so you can play the GIF right on Pinterest.  (GIFs won’t automatically play.)

This is a great opportunity for your brand to get more use out of GIFs on your website and to add new kinds of Pins to Pinterest.  In addition to photos and videos, animated GIFs can add a fun, engaging element to your boards.

  1. You can add maps to your Pins that have a location connected to them.  You collect them on special place boards, which highlight all your Pins on map.

 

While you’re creating a new board, change the “Add a map?” option from “No” to “Yes” or click “Edit” on one of your current boards to add a map to it.

 

  1. DON’T BE SHY

A great way to get people Pinning your product is to be an active Pinner yourself.  Follow other people’s boards and then re-Pin, like, and comment on Pins that inspire and relate to your shop.  This will help people get a sense for what makes your shop special.

What kinds of things should you re-Pin and like? What should you say in comments?  This is where mom’s advice kicks in:  Just be yourself!  It’s also a good idea to let customers know you’re on Pinterest.  Include a link to your Pinterest page in your Etsy profile, your convos, and your business cards or in your thank you notes to buyers, so they can follow you and re-Pin your Pins.

 

 

 

LOOKING FOR NEW THINGS TO PIN?

 

Pin your own content:  think about your new items, your behind the scene images, your blog posts….

 

Find new people to follow:  think about brands you like, bloggers, new teammates….

 

Repin from others:
·         Check your  home feed and use the re-Pin function
·         Check also what’s popular on Pinterest:  www.pinterest.com/all/popular
·         Look at categories relevant for your business.
·         Explore interests:  www.pinterest.com/explore

 

 

PRACTICAL EXERCISE

 

1.       ORGANIZE YOUR BOARDS

 

Visit a participant of this workshop from the list, look at their page and ask:
o   Are the boards named with accurate keywords?

 

o   Are they correctly categorized and described?

 

o   When a new visitor stumbles upon this page, does it look appealing and up-to-date?

 

o   Are the first boards the most representative of the brand/values/personality or relative to seasonal trends?

 

o   Are the board cover images inspiring and representative of what’s on that board?

 

o   Do the images look cohesive together?

 

 

Post on our workshop thread the page you visited and post comments and recommendations, this will be helpful to all of us.

Then, make the appropriate change if needed.

  • To edit a specific board, click on it and then click on the “Edit board” button and choose a new name, write a description, categorize it.
  • To move boards on your profile, simply drag and drop them into a new position.
  • To edit cover image:
    • Click the board you want to rearrange.
    • Select the icon with the arrows.
    • You will see check marks on each Pin, select the pin you want to move.
    • Select the same board you’re currently editing.
    • Refresh your page.
    • The item should have moved to the top of all Pins within the boards. This result changing the ‘cover photo.
    • Hang tight, if you don’t see your changes right away it may take time for Pinterest to catch up with all of our changes.
  • Often the Pin with the most re-Pins works well as cover.
  • Use secret boards as a staging tool to make sure new boards are ready for prime time before you launch them to the public.

 

 

2.       CREATE UNIQUE CONTENT FOR PINTEREST

 

Using all tips and tricks this week, create at least one piece of unique content for Pinterest that can drive traffic and interest through to your page.

 

o   Is the text description full of rich keywords but also readable and interesting?
o   Is the image clickable?  And is the link the right link for this Pin?
o   Has the Pin been included on all relevant boards?

 

  • To change the link or the description of one of your Pin, click the Pencil icon on the Pin and then edit the Description and/or Source.

 

 

3.       OPTIMIZE YOUR PRODUCT PINS

 

Have you already added some of your items to your Pinterest page?

Yes, so make sure:

o   The description contains accurate and specific keywords.
o   The description is aspirational but not spammy.
o   You are using the most beautiful and effective photo:

Bright – Crisp – Vertical if possible.

o   You are linking to your listings on Etsy.

 

 

4.       MAKE A PLACE BOARD

 

Create at least one place board.  May not be applicable to some but if you sell at antique or thrifty shops this would certainly be great.
Examples:
o   Promote other sellers in your Team and promote local shopping to your audience.
o   Add any places your items are sold in brick and mortar stores.
o   Add place Pins to this board

Add a Pin as usual and then go to your place board. Click “Add a place on the Pin” and type the name of the place and its location.  You can then choose in a list of suggest places provided by Foursquare.

 

BONUS:

  • Share your favorite board from someone on the workshop list, post on our workshop thread. Then we will like, comment and re-Pin some of your Pins.

 

STATS

WEEK I – PART I

UNDERSTANDING WHERE OUR TRAFFIC COMES FROM AND DEFINING AREAS FOR IMPROVEMENT

Let’s start with our statistics to get an overview of our traffic and define the most effective steps to take.  There have been many changes to our Shop Manager and Stats Page and here we will be breaking down our New Stats Page and I think you will be surprised that these changes are great, more detail and added categories.

LEARNING

This week, we are going to analyze and study the statistics for your own shop in detail.  Our statistics gives us a range of useful information to help optimize our shops, define an objective, see the affect and show the results of our actions.  Etsy has implemented numerous changes in the past few months which directly affect how we look at our shop, our stats, our SEO, and how effectively we promote on social media.

Can you access your own shop statistics?

~ Open your Shop Manager.

~ On left and look 6 categories down.

~ Click your Stats.

~ You can easily modify the ‘period’ selected using the drop-down menu at the top of the page.

~ It is recommended to select ‘last month’ for analysis to give a full understanding of our statistics.

HERE WE GO!

 

Stats are divided in three tabs:  TRAFFIC LISTINGSCUSTOMERS we will breakdown each tab.

We now the opportunity to sell our items in three different channels/shops under one roof ‘Etsy’.

  1. Etsy – your own shop.
  2. Pattern – Along with our own shop, Etsy provides us with a website, for a fee, to sell our items called ‘Pattern’. If you use Pattern your stats are here.
  3. Etsy Studio – the most recent addition to Etsy which is another extension of our own shop. If you have added items to your Etsy Studio your stats are here.

Top right you can toggle between these shops; however the default is always our Etsy shop and our analysis will be for our Etsy shop.

 

A synopsis, brief quick look for each shop and is separated by three graphs:

  1. VISITS – The number of people who looked at your shop or listings.
  2. ORDERS – The number of sales (not the number of items sold).
  3. REVENUE – Revenue is defined as your gross sales the sum total of all your orders, minus shopping & tax.

 

EXPLORE YOUR DATA is the next area and is where we look for trends and relationships between your own numbers.

There are two drop menus, and this gives a great opportunity to analyze and cross reference numbers depending on your own selections:

  • Drop menu #1:
    • VISITS – TOTAL VIEWS – ORDERS – REVENUE – LISTING VIEWS
  • Drop menu #2:
  • ORDERS – TOTAL VIEWS – VISITS – REVENUE – LISTING VIEWS

Go even further and check the box – Compare to this time last year.

IMPORTANT TO REMEMBER – The analysis of your stats no matter what your selection is separated by sections and is the primary task in this exercise to outline and understand the huge changes to our stats page:

  1. Chart – Graph/Key figures
  2. Traffic sources
  3. Search terms aka Keywords
  4. Social Media
  5. Websites
  6. Pages Viewed
  7. Other Information

 

 

FIRST TAB:  TRAFFIC

  1. CHART – GRAPH/KEY FIGURES. .

You will see charts in every section and category and the plot area for each chart is as follows:

  • GRAY PILLAR – (DESKTOP/LAPTOP USERS) move your mouse cursor along the plot area

(PHONE/TABLET USERS) use your finger along the plot area the gray pillar allows you to see the highlights for your shop each day, the legend is as follows:

  • SHOPS – VISITS – ORDERS
  • ORANGE NUMBERS – VERTICAL (VALUE) AXIS – at the left are visits and the orange line graph is tracking the visits to your shop daily.
  • ORANGE LINE GRAPH – Tracks the visits for your shop each day.
  • BLUE NUMBERS – VERTICAL (VALUE) AXIS – at the right are orders received.
  • BLUE PILLARS/COLUMNS – Tracks the number of order each day.
  • GRAY TRIANGLES – along the top gridline indicates events for the day such as New Listings or Renewed Listings.
  • GRAY PILLAR – as you move your mouse cursor along the plot area the gray pillar allows you to see the highlights for your shop each day, the legend is as follows:

 

  1. TRAFFIC SOURCES. DIVIDED INTO FIVE CATEGORIES

Where your traffic is coming from and where you can improve.

TOTAL VISITS inside the circle and then traffic source breakdown into the top 5 by percentage. 

Furthermore each source features more stats to analyze.

  • ETSY – visits from other pages on Etsy including search traffic & Etsy Studio.

Click the drop down menu arrow and our stats is the breakdown of visits by percentage from other pages on Etsy, including Etsy search.

  • The categories are: ALL – SOMEONE’S PROFILE – MARKET PAGE – TEAMS – ETSY HOME PAGE – SEARCH and again the breakdown is by percentage of all visits.
  • Each category in this drop menu gives you stats based on visits and is detailed by the following information and is the same for each category.
  • VISITS OVER TIME – chart with graph and highlights with “pillar”.
  • MOST VISITED LISTINGS – Buyers from this traffic source were most interested in these listings
    • This section in two columns – LISTINGS and VISITS.
    • Click on an item and breakdown is as follows:
      • PRICE – STATUS – CURRENT STOCK – LISTING EXPIRES.
    • Chart with graph of the listing VISITS – ITEMS SOLD – REVENUE
    • Traffic sources for the item shows where the traffic is coming from.
    • Search terms aka Keywords: This indicates what search term people are inputting in the search engines.  Useful guide for our tags.
    • Social Media – Shows if this item was found on social media by potential customers.
    • Websites – URLs your visitors are coming from for the item.
    • Favorites – Total favorites over time for the item.
  • TRAFFIC SOURCE BREAKDOWN – Etsy features and pages that sent people to your shop or listings. And as follows:
    • Teams – Search – Etsy Home Page – Market Page – Favorites – Someone’s Profile – Listings (yours and other shops’) – Other shops’ listings – Conversations – Cart – Someone’s Shop – Categories
  • SEARCH TERMS – Customers fine your shop and listings by searching for these terms. Useful guide for your listing tags.
    • Divided in four columns: SEARCH TERMS – ETSY – GOOGLE, ETC., TOTAL VISITS
  • EXTERNAL SEARCH – Google, Bing and other search engines.

CATEGORY BREAKDOWN BY EACH SEARCH ENGINE IS AS FOLLOWS AND BY PERCENTAGE:  ALL – BING – GOOGLE – GOOGLE SHOPPING – GOOGLE IMAGES – YAHOO

Each search engine in this drop menu gives you stats based on visits and is detailed by the following information and is the same for each search engine.

  • Chart with graph – Visits over time and highlights the activity.
  • Most visited listings
  • Traffic source breakdown
  • Search terms
  • SOCIAL MEDIA – visits from Instagram, Facebook, Pinterest and Social Media websites.

CATEGORY BREAKDOWN BY EACH SOCIAL MEDIA IS AS FOLLOWS AND BY PERCENTAGE:  ALL – FACEBOOK – TUMBLR – TWITTER – PINTEREST – INSTAGRAM

Each social media site in this drop menu gives you stats based on visits and is detailed by the following information and is the same for each social media site.

  • CHART WITH GRAPH – Visits over time and highlights the activity.
  • Most visited listings
  • Traffic source breakdown
  • Search terms
  • DIRECT – Visits from people who typed your URL into their browser, bookmarked your page, or clicked a link in an email, instant message, or mobile app.

THIS CATEGORY NO DROP MENU and gives you stats based on visits and is detailed by the following information by percentage of all visits.

  • CHART WITH GRAPH – Visits over time and highlights the activity.
  • Most visited listings
  • Search terms
  • OTHER – visits from blogs, new, and all websites that sent traffic to your shop.

THE CATEGORIES IN THIS DROP MENU WILL BE DIFFERENT FOR EACH INDIVIDUAL SHOP BECAUSE YOUR TRAFFIC TO YOUR SHOP WILL BE DIFFERENT THAN MY SHOP.

EXAMPLE:  IF YOU HAVE A BLOG OR INDEPENDENT WEBSITE STATS FOR EACH WILL SHOW IN THIS CATEGORY.

However each category in this drop menu gives you stats based on visits and is detailed by the following information and is the same for each category.

  • CHART WITH GRAPH – Visits over time and highlights the activity.
  • Most visited listings
  • Traffic source breakdown
  • Search terms

Our traffic sources breakdown further, click the arrow for each source.  Take a look at each and you will see separate charts with graphs indicating the highlights for each day and where from.

  1. SEARCH TERMS aka KEYWORDS Table – Tracks our customers who find your shop and listings by searching for these terms. Use this as a guide for what you tag your items.

 

This table has 4 columns

  • SEARCH TERMS – ETSY – GOOGLE, ETC. – TOTAL VISITS

Valuable information for your SEO.

  1. SOCIAL MEDIA – Table

Highlights the top 5 Social Media sites that your shop is receiving traffic from. 

  • Facebook – Pinterest – Instagram – Twitter – Tumblr
  • There are many more sites and your top 5 may vary according to the sites you use regularly.

Each social media site gives more details on the statistics by clicking the arrow corresponding to each individual site by the following information:

  • CHART WITH GRAPH – Visits over time and highlights the activity.
  • Most visited listings – buyers from this social media traffic source were most interest in these listings.
    • Click on these items and more stats are available and again valuable information for tracking.
  • Traffic source breakdown – Pages that sent people to your shop or listings from the social media site.
  • Search terms – customers find our shop and listings for these terms.

Very useful for optimizing your social media and where to direct your own promoting.

  1. WEBSITES – Table Shows which URLs your visitors are coming from for your shop.

Table has 2 columns:  WEBSITES – VISITS and tracks each visit for each website.

 

  1. PAGES VIEWED – TABLE Pages viewed within your shop and customers can view multiple pages in one visit.

Table has 2 columns:  PAGES VIEWED – VISITS

Divided into 5 categories gives total visits for each:

  • ETSY LISTINGS – ETSY YOUR SHOP – ETSY ALL SOLD LISTINGS –

ETSY UNAVAILABLE LISTINGS – ETSY STUDIO LISTINGS – ETSY REVIEWS

 

  1. OTHER INFORMATIONStats Help and Education

Advice and inspiration for using stats and successfully run your business.

 

SECOND TAB – LISTINGS

MOST VISITED LISTINGS – LEAST VISITED LISTINGS – ALL LISTINGS RANKED

  1. Most visited listings – Buyers look at these listings the most. Are they turning into sales?

This section is divided into 5 columns:

  • LISTINGS – FAVORITES – VISITS – ORDERS – REVENUE

 

Click the arrow corresponding to each item it goes to a stat page by the following information:

  • PRICE – STATUS – CURRENT STOCK – LISTING EXPIRES:
  • VISITS – ITEMS SOLD – REVENUE
  • Explore your data – two drop menus which allow exploring your own stats and tracking your shop: visits – orders – total views – and much more.
    • CHART WITH GRAPH – Depending on which category you choose will determine the graph of that stat and gives highlights for your: SHOPS – ORDERS – VISITS

 

  • TRAFFIC SOURCES – Where your traffic is coming from for each item in your shop.
  • Stats will show total visits and the breakdown is as follows and by percentage:
  • ETSY – EXTERNAL SEARCH – SOCIAL MEDIA – DIRECT – OTHER
  • SEARCH TERMS – to know how your customers find your shop and listings, use this guide to update your listing tags.
    • This section has 4 columns:

SEARCH TERMS – ETSY – GOOGLE, ETC. – TOTAL VISITS

  • SOCIAL MEDIA – stats will show total visits and the breakdown is for the top 5 social media sites and by percentage:
    • FACEBOOK – PINTEREST – INSTAGRAM – TWITTER – TUMBLR
  • WEBSITES – the URLs your visitors are coming from
    • This section has 2 columns: WEBSITES – VISITS
  • FAVORITES – Total favorites over time for this listings
    • CHART WITH GRAPH – stats for your favorites with a line graph, slide the gray “pillar” across the plot area and shows the highlights for each day.

 

  1. Least visited listingsEtsy defines these listings that could use some work.

This section is divided into five columns:

  • LISTINGS – FAVORITES – VISITS – ORDERS – REVENUE

Click the arrow corresponding to each item; it goes to a stat page by the following information:

  • PRICE – STATUS – CURRENT STOCK – LISTING EXPIRES:

VISITS – ITEMS SOLD – REVENUE

  • Explore your data – two drop menus which allows to explore your stats and track your shop’s visits – orders – total views – and much more.
  • CHART WITH GRAPH – Depending on which category you choose will determine the graph of that stat and gives highlights for your: SHOPS – ORDERS – VISITS
  • TRAFFIC SOURCES – Where your traffic is coming from for each item in your shop.
  • Stats will show total visits and the breakdown is as follows and by percentage:
    • ETSY – EXTERNAL SEARCH – SOCIAL MEDIA – DIRECT – OTHER
  • SEARCH TERMS – to know how your customers find your shop and listings, use this guide to update your listing tags.
    • This section has 4 columns:

SEARCH TERMS – ETSY – GOOGLE, ETC. – TOTAL VISITS

  • SOCIAL MEDIA – stats will show total visits and the breakdown is for the top 5 social media sites and by percentage:
    • FACEBOOK – PINTEREST – INSTAGRAM – TWITTER – TUMBLR
  • WEBSITES – the URLs your visitors are coming from
    • This section has 2 columns: WEBSITES – VISITS
  • FAVORITES – Total favorites over time for this listings
    • CHART WITH GRAPH – stats for your favorites with a line graph, slide the gray “pillar” across the plot area and shows the highlights for each day.

 

 

  1. All listings ranked

Check out your best sellers. Or see how all your listings rank against each other.

  • FILTER BY LISTING STATUS drop menu:
    • ALL – ACTIVE – DRAFT – EXPIRED – INACTIVE – SOLD OUT
    • This section has 5 columns: LISTINGS – FAVORITES – VISITS – ORDERS – REVENUE

Click the arrow corresponding to each item it goes to a stat page by the following information:

  • PRICE – STATUS – CURRENT STOCK – LISTING EXPIRES:

VISITS – ITEMS SOLD – REVENUE

  • Explore your data – two drop menus which allow exploring your stats and tracking your shop’s visits – orders – total views – and much more.
    • Chart – Depending on which category you choose will determine the graph of that stat and gives highlights for your: SHOPS – ORDERS – VISITS
  • TRAFFIC SOURCES – Where your traffic is coming from for each item in your shop.
  • Stats will show total visits and the breakdown is as follows and by percentage:
  • ETSY – EXTERNAL SEARCH – SOCIAL MEDIA – DIRECT – OTHER
  • SEARCH TERMS – to know how your customers find your shop and listings, use this guide to update your listing tags.
    • This section has 4 columns:

SEARCH TERMS – ETSY – GOOGLE, ETC. – TOTAL VISITS

  • SOCIAL MEDIA – stats will show total visits and the breakdown is for the top 5 social media sites and by percentage:
    • FACEBOOK – PINTEREST – INSTAGRAM – TWITTER – TUMBLR
  • WEBSITES – the URLs your visitors are coming from
    • This section has 2 columns: WEBSITES – VISITS
  • FAVORITES – Total favorites over time for this listings
    • Chart – stats for your favorites with a line graph, slide the gray pillar across the plot area and shows the highlights for each day.

 

 

 

THIRD TAB – CUSTOMERS

 

What else your customers have searched for. 

  • Want to expand your inventory? Think about selling these items in these categories.  Keep in mind each of us will not have the same categories my first 6 categories are:  MILITARY – GIFT FOR HER – BIRTHDAY GIFT – OLD BOXES – GIFT FOR WOMEN GIFT FOR WIFE
  • MAP – where your customers are coming from, and this category may help you decide about selling internationally.
  • This section has 3 columns:
  • COUNTRY – VISITS – ORDERS
  • WHAT DEVICES YOUR CUSTOMERS ARE USING – I like this category and shows me that the desktop is still the most used device.
    • Top 5 devices breakdown is devices VISITS by customers and by percentage:
      • MOBILE WEB – DESKTOP – IOS APP – ANDROID APP – TABLET APP

 

 

TEAMVINTAGEUSA’S PINTEREST WORKSHOP 

 

WEEK I – PART II

SOCIAL MEDIA – HOW TO USE PINTEREST FOR YOUR ETSY SHOP

INTRODUCTION

Welcome to the Pinterest guide – TEAMVINTAGEUSA

This will be loads of fun and beneficial for your Etsy shop.  Advertising outside Etsy by using social media is a key component for a better selling shop and Pinterest has been consistently very popular with Etsy seller and especially Etsy buyers.  Hard to explain but Etsy buyers spend more than on any other platform and this guide will help your effectiveness with Pinterest.

Millions of people use Pinterest every day to explore their interests, find products to buy, and interestingly use as a search engine.  Have you ever Google searched for Royal Albert teacups or just about anything and see Pinterest right at the top?  Many pinners are already interested in the things you sell, so the more people Pin, discover and re-Pin your products the more likely new customers will be to discover your Etsy shop.

We all know it is the visual nature of Etsy that draws buyers in and Pinterest is a great way to showcase items for sale in the Etsy marketplace.  Pinterest is a great tool in driving a new audience and sales to your shop, furthermore Etsy and Pinterest have worked together to provide ease of use to all of us making the promoting of shops very effective.  Through the next few weeks we will learn to use Pinterest effectively by understanding the basics of this great site and hopeful you’ll be hooked like myself.

The timeline for the workshop will be divided into 4 – 5weeks.

1st week – Basics and getting set up.

2nd week – Pinterest  for  your Etsy Shop.

3rd week – Pinterest  for  your blog.

4th week – Pinterest for your Team.

Final week – Workshop wrap up and review.

And then we celebrate!  At the end of this workshop I encourage you to have a coupon sale campaign and promote on Pinterest as a way to increase traffic to your shop.

 

WEEK 1 – Pinterest Guide – GETTING SET UP – TEAMVINTAGEUSA

MY TO-DO LIST
o   Review & analyze my shop’s statistics page
o   Discover how Pinterest works
o   Install the Pin it button for your web browser
o   Create a beautiful profile
o   Follow some Pinners
o   Create at least 3 new boards
o   Complete Practical Exercise
o   Share your page with our team and offer helpful critique

 

This week we will introduce you to Pinterest and try to answer some basic questions.

  1. WHAT IS A PIN?

People use Pinterest to keep track of beautiful things they find on the internet.  They create collections of things they want to remember for later, like items to include in their wedding, a mood board for a party, or travel photos of place to visit.  Pins can be almost anything on the web—a product you love, a recipe or even a quote.  They are like little visual bookmarks people add to Pinterest that always point back to the sites they came from—like your Etsy shop for example or your blog.

Pinterest is a great way to funnel traffic into your Etsy shop, so it’s important to get your items pinned to your own boards and encourage others to Pin them as well.

On Etsy, you’ll see the ‘Pin It Button’ and you can also add this Pin It button to your website or blog, helping people to use is t add your things on to Pinterest.

  1. WHAT ARE BOARDS?

Boards are where people collect and organize their Pins.  Each boardstells a unique, hand-crafted story about what that person cares about.  People can follow boards that contain Pins they like—like yours.

  1. HOW CAN PINNERS FIND YOUR PINS?
  • Simple discovery: Pinterest helps people discover things in a simple, visual way.  Pinners might find something they love while they’re browsing your boards, scrolling through a category you’re listed in or searching for the content within your Pin.
  • Connecting interests: Pinterest connects people through shared interests—their passions, hobbies, tastes and values.  You can inspire them by using Pinterest in a personal, authentic way.

 

  1. WHAT CAN I PIN?
  • Images that are at least 100px in one dimension (height or width) and at least 200px in the other (images must be at least 120px by 120px to show the hover Pin It button).
  • Videos from YouTube, Vimeo, TED and Kickstarter—both from their sites and embedded in yours (using standard embed codes).

 

Lots of people Pin from within Pinterest, they see a link and image they like and Pin that.  But you can also Pin from our favorite blogs and websites using THE GOOGLE CHROME browser extension, and requires a simple download.  You now see the little “Pin It” button appear on images across the web  that you can share on Pinterest.  These will always link back to the website you got them from—helping you keep track of what you love.

  1. YOUR PROFILE, BOARDS AND PINS

What should I pin?

  • Put Pinners first: Before you get started, consider what Pinners really care about.  Check out the category your products are most relevant to and see what is popular.  Tailor your Pins to suit those Pinners.  Also, if a Pinner likes your products, they’ll probably be interested in what inspires you to make them and even items you like that you don’t sell yourself.
  • Curate your collection: create a few boards to start your collection.  The very best  boards are inspiring, with beautiful images that draw people in.  They’re also about a specific topic, such as travel or recipes.
  • Show what inspires you: Instead of just showing off your products, show what inspires them.  Create boards for the ideas, places, people and moods behind your brand.
  • Be authentic: use your boards to show your values, personality and taste.   It’s OK to get creative and be yourself.  In fact, we recommend it!
  • Secret boards: you can also create secret board on Pinterest, which can be really helpful if you’re putting together a new board and don’t want to make it public at first.  To make secret boards simply select the function when you create a new board.

Good to know:   When you create a board you can choose to make it secret, but once you make the boards public you can’t revert to a secret board.

  • Few things I’ve incorporated in my Pinterest page to show my inspirations by adding boards like regions of France, Castles Around The World, Doctor Who (one of my favorite shows), and much more. In addition I’ve adding many inspiring ‘Vintage’ boards to continue attracting relevant Pins to my Pinterest page.  My Tour de France board receives a lot of activity in the summer.  Another idea I use is monthly boards featuring birthstone and birth flower for each month of the year.  Great fun!

 

PRACTICAL EXERCISE

If you haven’t yet an account, create it:

www.pinterest.com/join

TIP:  It can be more cohesive to use your shopname as your Pinterest username, so your buyers can easily find you on Pinterest.  In fact I highly recommend using your shopname on all social media accounts for consistency.

 

1.        CREATE A BEAUTIFUL PROFILE

 

VISIT YOUR PAGE AND EDIT YOUR PROFILE:
·         Add a profile picture.
·         Write something about you and your brand.
·         Add your location.
·         Link your website (or your Etsy shop) – We’ll see in week 3 how to validate your own website.

 

TIP:  Don’t forget to validate your email address.

 

2.       SELECT OTHER PINNERS YOU’D LIKE TO FOLLOW.

 

THINK ABOUT

 

ETSY PINNERS

Especially those relevant to your craft.

YOUR TEAMMATES
YOUR FACEBOOK AND TWITTER FRIENDS
OTHERS

 

TIP:   Find friends easily by clicking on your Notifications and Inbox, follow anyone who has re-Pin your items, started following you and your boards.

You can follow all of someone’s boards or just the ones you like best.  Pinterest will show you Pins in your home feed from people and boards you follow.

 

 

 

 

 

3.       CREATE YOUR BOARDS

 

Hopefully by now you have a Pinterest account set up.

Create 3 new boards

BOARD 1 NAME
BOARD 2 NAME
BOARD 3 NAME
INCLUDE PINS OF YOUR INSPIRATIONS AS WELL AS YOUR PRODUCTS.

 

TIP:  Install the Pinterest extension to easily add Pins from any website.  You can download it and it works instantly.

This link will direct you to Pinterest help where it explains all about the Pinterest Pin button, then follow the instructions to install.

https://help.pinterest.com/en/articles/all-about-pinterest-browser-button#Web

 

4.       OFFER CRITIQUE TO A SOMEONE IN OUR WORKSHOP

 

CHOOSE SOMEONE ON OUR WORKSHOP LIST OF PARTIPICANTS AND OFFER HELPFUL CRITIQUE
·         Which board of theirs is most inspiring?

 

 

·         Which pins made you most likely to click through to their store?

 

 

 

SHARE:  Share your Pinterest account on our team’s Social Media thread this way we can follow each and generate ideas and inspiration.

 

 

END TEAMVINTAGEUSA’S PINTEREST WORKSHOP WEEK I – PARTS I & II

 

 

 

 

 

FARMHOUSE & VINTAGE TEAM WEEK #2 BEGINS

KEYWORDS

Week 2

 

TO DO LIST:

GMAIL SET UP

Understand how search engines work
Brainstorm keywords for my shop and another shop
Use tools to find new ideas for keywords
Rank them according to their relevance from a buyer perspective

 

Terminology:

  1. Visibility
  2. Relevance

 

Finding Keywords

This week we’ll find out about how powerful well chosen keywords can be when it comes to increasing your visibility on Etsy and other search engines.

When buyers run internet searches, they use words to describe what they are looking for and type them into the search box.  Search engines like Google scan the web over time to collect all sorts of information about each page and list the pages that are most relevant to the initial search.  The most important criteria are the words on the page, which help the search engines, understand the content.

In the case of an Etsy shop, if a buyer types, for example, “silver chain” and you sell silver chains but none of these words appears in your listing, there is very little chance that your shop will show up in the search results.

Essentially, the search engines do not have powers of deduction:

  • They are not capable of working out what your pages are talking about if you do not help them.

To understand what your listings are talking about, they mainly use the words you have written.

So what you have to do is give the search engine some good information so that your listings jump out when a buyer is looking for a product like yours!

Finding keywords is one of the most important things to do and, if you get your keywords right, they’ll give you the best return on investment in terms of visibility.  Don’t forget that it isn’t just about attracting more visitors; it’s about attracting more visitors who place orders.  So finding your keywords is about have a good knowledge of your target buyers, why they’re buying and how they’ll search for products like yours.  Put yourself in their place and imagine what they might type in to the search engine.

 FIRST STAGE

Initially, our advice is not to limit yourself, write down everything that comes into your head.

  • What is it about?
  • What are the specifics?
  • Who is the item aimed at?
  • How is it made?
    • Techniques, raw materials
PLEASE NOTE

A keyword doesn’t necessarily have to be a single word; it could be a group of words such as “2014 diary” or “gold wedding ring” likely to be used in this order by buyers.

 

  • What color is it?
  • How big is it?
  • How is it used?
  • What style is it?
  • What is the name of the pattern?

Also think of things which are specific to certain types of product:

  • The scent of a beauty product
  • The period of a vintage item

For each word, look for synonyms—you can access an online thesaurus.

Do this for all the languages you have activated for your Etsy shop.  It is advisable your shop at least be in English as well as your default language.

 

*If you wish more information on language preferences don’t hesitate to contact me and I will forward it to you.

 

 

 

 SECOND STAGE

Break down the keywords and define the most important terms, i.e. the ones that will bring you the most buyers—not necessarily the most traffic.   The following two elements need to be taken into consideration when prioritizing keywords.

RELEVANCE SEARCH VOLUME AND COMPETITION
WILL PEOPLE TYPING THIS KEYWORD BE HAPPY TO ARRIVE AT MY LISTING AND COULD THEY BUY SOMETHING FROM MY SHOP? IS THIS KEYWORD LIKELY TO BE TYPED IN TO A SEARCH ENGINE BY A BUYER AND IS THERE A LOT OF COMPETITION FOR THIS KEYWORD?
Be specific!

Terms that are too generic, even if they are relevant, are not necessarily the best idea.

 

For example, the keyword “jewelry” is very generic but people typing in to a search engine are going to come across all sorts of different results:  rings, necklaces, earrings etc.  Either they don’t know exactly what they want are perhaps not ready to proceed to a purchase, or they are likely to refine their search by adding more precise terms to find what they want.  By contrast, someone typing “gold phalanx ring” has a much better idea of what they to buy.

Don’t use all the terms that everyone searches for!

 

Lots of people want to use the most popular keywords, but there is often a lot of competition so it is more difficult to appear in the top search hits.

 

Try to choose words that are less competitive and less searched for:  these are normally more specific terms.  They may have a lesser search volume, but they will definitely bring you more targeted traffic.  Think of synonyms and more specific terms.

 

 

Also avoid keywords that are only remotely associated with your product. Also avoid terms that are too technical and that only professionals will understand.
For example, if you sell cookies, don’t use the keyword “tea” as those searching for tea will definitely want to buy tea and not cookies. Don’t forget to think like a buyer:)

MAKE SURE YOU HAVE A GMAIL ACCOUNT HERE!

GOOGLE KEYWORD PLANNER:  This tool was originally designed for people who wanted AdWords advertising campaigns on Google but it does offer various handy tools to allow you to research keywords without creating a campaign.

To access and use this great tool a gmail is needed.

Most searches on the internet, including searches within Etsy start with words called keywords.  Words or phrases describing your product or service that you choose to help determine when and where your listings appear in Etsy Relevancy searches.

By selecting high-quality, relevant keywords for your listings are to help you reach shoppers who are more likely to become your customers.  And a great keyword list can help improve the relevance and views of your listings.

 

 

 

GMAIL ACCOUNT REQUIRED.

 

  1. Google search bar put in Google Adwords.
  2. ****Very Important Step Here*** Click on the blue highlighted words: START USING KEYWORD PLANNER SKIP GUIDED TOUR
  3. Top row click on the tab that says TOOLS
  4. Click on KEYWORD PLANNER
  5. Go to the first box “Search for new keywords using a phrase, website or category”.
  6. Ignore the 2nd box totally.
  7. Go to the third box: “Your product category” – Enter or select a product.
  8. After you have exhausted your ideas, then click the blue box at the bottom: “Get Ideas”.
  9. Google Adwords will show you a blue graph at the top of the page and there will be 2 tabs:
    1. Ad group ideas (the default)
    2. Keyword ideas
  10. Click on the tab that says keyword ideas, Google Adwords will take you to all the ideas you have entered.
    1. On the right side you will see a column that says: Average monthly searches.
      1. In this column are numbers for those searches. This is the only information you will need.
        1. The rest is for people wanting to buy Google Ads.
      2. Ad group ideas have lists in categories by relevance in blue with a little number next to it. This number will tell you how many keywords are in that category.
        1. The average monthly searches in this group adds up to the total of the number within the list.
        2. When you click on the blue highlighted category, it will show you other keywords (and often long tail keywords) and the average monthly searches for each individual keyword.
        3. The “L” with the jagged line is the bar graph for each word and category. You can use this as a reference point to see how well that keyword or group of keywords performed in the last 12 months.  It can help you make a determination as to whether or not the keyword is viable.
      3. You can always add keywords.
        1. Modify search in the upper right hand corner next to: Get ideas.
        2. At the top is a small box that has all the ideas that was originally entered and you can also add more keyword ideas there.
        3. Just remember to put a comma and a space between each keyword idea
      4. **BONUS**
        1. You can download the list of keywords for future reference under the down arrow key and download tab.
        2. The list of keywords can be opened in a spreadsheet program such as Microsoft Excel and sorted into alphabetic order, average monthly search count or any other order that you would like.

 

This table will help you become familiar using Google Adwords and give a comparison with keywords that are already bringing you traffic.  Try 5 listings from your own shop.

GOOGLE KEYWORD PLANNER KEYWORDS BRINGING YOU TRAFFIC

 

 

Open area for notes:

 

 

 

 

 

 

PRACTICAL EXERCISE

This practical exercise works when we compare our own shop with the shop directly above in the list of participating shops, choose one or two items from the photos not the listing description and fill in the table below

It’s possible that a category does not apply to your shop or the shop directly above or maybe difficult to answer based on photo alone, note N/A.  Try to answer as many as you can.

YOUR SHOP SHOP ABOVE YOU
WHAT IS IT?

(In no more than 3 words)

AND MORE PRECISELY?

 

WHO IS IT FOR?

 

MATERIALS

 

COLORS

 

TECHNIQUE, METHOD

 

PLACE AND CONTEXT OF USE

 

SIZE

 

STYLE

 

PATTERN, IMAGES

 

SCENT, FLAVOR

 

ERA – VINTAGE

 

ASSOCIATED OCCASION

(ANNIVERSARY, HOLIDAY)

 

 

 

Referring back to the practical exercise and using Keyword Planner look for synonyms, Etsy search suggestions, and keywords to include that will strengthen the items relevancy.

 

SYNONYMS

YOUR SHOP

SYNONYMS

SHOP DIRECTLY ABOVE

 

 

ETSY SEARCH SUGGESTIONS

YOUR SHOP

ETSY SEARCH SUGGESTIONS

SHOP DIRECTLY ABOVE

 

 

Defining the most important keywords; remember that they must be the keywords which could be entered into the search engine by a buyer and that a keyword can consist of multiple words to target buyers with specific needs.

Write down the 20 keywords you think are most important to your shop and the shop directly above.

 

KEYWORDS

YOUR SHOP

KEYWORDS

SHOP DIRECTLY ABOVE

1. 1.
2. 2.
3. 3.
4. 4.
5. 5.
6. 6.
7. 7.
8. 8.
9. 9.
10. 10.
11. 11.
12. 12.
13. 13.
14. 14.
15. 15.
16. 16.
17. 17.
18. 18.
19. 19.
20. 20.

 

Draw a circle around the 10 most important keywords on this list in both columns.

Of these, draw a circle around the 3 most important keywords for the listing.

 

Let’s discuss our findings in the team’s SEO workshop thread.  Great opportunity to offer suggestions, opinions on our findings and everyone benefits.

 

 

END FARMHOUSE & VINTAGE TEAM!!!!!


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Farmhouse & Vintage Team

Welcome to our SEO Workshop!

Timeline for this workshop will be four weeks of content and exercises and the fifth week for finishing touches and review, and will be posted here on this blog.    This workshop is designed to work at your own pace and to have fun.  More importantly ask questions and ask questions and by all means ask questions, if you need review in any section please post your question.

 

The first week’s information and exercise will be posted here on the blog, and I recommend printing the material in this workshop for future reference.

Thanks😂

 

 

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