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PINTEREST WORKSHOP THRIFTY VINTAGE TEAM WEEK #3

MY TO-DO LIST

o   Define your audience interest
o   Organize your board around your audience interest, your brand value and your personal taste.
o   Create new boards and add Pins
o   Think also about what content your business already has that you could add to those boards
o   Create local board and Pins.

 

PINNERS INTEREST AND BEHAVIORS

ENGAGE YOUR AUDIENCE

Understanding how people use Pinterest is a great way to know what type of Pins can engage them more with your content and your brand.

Pinterest shares with you their knowledge to help you define your follower’s interest and behaviors.

  1. WHAT SHOULD I BE PINNING?

Exploring interests is a huge part of how people use Pinterest.  Pinterest often checks in to see how and what people Pin, and what they’ve learned is that people’s interests generally fall into five categories:

  • A passion that’s a core part of who you are, like music, photography, or sports.
  • A vocation that’s part of your training, like a teacher using Pinterest to find lesson plan ideas or an architect sharing design ideas with a client.
  • A hobby that you do for fun, like running or travelling.
  • A project that has an end goal, like a wedding or redecorating your living room.
  • A preference that can change, like your taste in colors or types of shoes.

The most successful businesses Pinterest create and curate pins that help people pursue their interests.  When you evaluate your own approach, try doing an upfront research on your target audience.

  1. HOW PEOPLE USE PINTEREST

People use Pinterest to pursue their interests, but people have many interests that evolve over time.  At Pinterest we’ve been figuring out how and why people Pin.  So far, we can break down the different stages of interests into four different Pinterest mindsets, which might help you as you figure out what type of Pins to add.

 

The four modes are:

  1. “I’m just looking….”

This is when a Pinner might be browsing with no particular goal in mind.  They’re just looking to be inspired.  It’s an undefined need for someday in the future.

A Pinner might be thinking:  “I’m interested in travel, running and healthy eating” or “I’m really into black and white photography” or even “What do you have to show me today, Pinterest?”

  1. “Maybe I could….”

A Pinner here might be exploring a new interest or considering taking on a new project.  The need is more defined but the timeframe is still sometime in the future.

A Pinner might be thinking:  “Maybe I could travel to India someday,” or “Maybe I could go kayaking,” or even “Maybe I could pull off patterned pants.”

  1. “I’m narrowing it down….”

This is when a Pinner might not know exactly what they’re looking for, but they’ll need to figure it out soon.  The need isn’t super defined but the timeframe is sooner.

A Pinner might be thinking:  “This kayak could work for my trip,” or “I need to replace my running shoes but don’t know what brand or style is best for me,” or even “I need to get my brother a gift but I have no idea what.”

  1. “I know what I need!”

A Pinner here knows exactly what they’re looking for and they need it right away.  They have a defined need and short timeframe.

A Pinner might be thinking:  “I need a place to kayak during my Florida trip,” or “I need an Asian asparagus recipe to cook tonight,” or even “That’s the one!”

PIN TRIGGER MODES

Take a closer look at these modes and you start to see something familiar:

  • The modes mirror the customer journey.

People start looking, get inspired, narrow down their options and then make a decision.  Businesses like yours can add all kinds of Pins that help them every step of the way.

What’s more, most people don’t come to Pinterest with explicit goals—it’s the Pin itself that triggers a certain mode.  A Pinner might move between modes on a specific interest over time, and because of Pinterest’s grid layout, they bounce between different interests and modes in a single visit.

There are lots of possibilities for businesses here.  Pins that are a mix of aspirational and actionable can help people as they explore their interests, or cycle through different modes.  A single Pin could even trigger different modes—one Pinner might look at your military-style jacket Pin and see something they’re going to buy right away the other might look at it as something that inspires them to change up their style.

As long as your content provides Pinners with a dose of inspiriation or usefulness, you’re helping people pursue their interests.

Remember that people can choose which boards they want to follow, so not every board has to appeal to everyone!

PRACTICE EXERCISE

  1. DEFINE YOUR AUDIENCE INTERESTS

Ask yourselves; what is my audience into?

 

Don’t forget to think about different kind of interests (passion, vocation, hobby, project, preferences).

 

 

Take a look at a participant’s Pinterest page in our workshop and define potential interests.

 

  1. DEFINE YOUR BRAND VALUE

Describe your brand into adjectives.  Choose at least 3 adjectives (Example:  ecological, funny, romantic….)

 

YOU

 

 

 

A PARTICIPANT

 

 

  1. YOUR PERSONAL INTEREST

People love to shop on Etsy because they buy from real people.  Share a little bit of yourself and show what makes you unique:

 

Ex:  I’m passionate about baking; I’m in love with pineapples….

 

 

  1. ORGANIZE YOUR BOARDS ACCORDINGLY

Let’s share on our workshop thread and discuss them!

o   How can you organize your boards around those different points of interest?

 

 

o   How can you keep your Pinterest cohesive with your brand value?

 

 

 

COME WITH AT LEAST 3 NEW BOARD IDEAS!

If need, do a search on Pinterest to see what types of Pins/Boards that reflect those interests.

BOARD 1 NAME

 

BOARD 2 NAME

 

BOARD 2 NAME

 

Add Pins to the always ask yourself:  are those Pins….
o   Inspirational? o   Useful?
Think also about what content your business already has that you could add to those boards (items, blog post, tips, behind the scene images).

 

  • Consider creating a local board for people who are looking for items from your area and Pins your favorite teammates’ items.

 

 


END PINTEREST WORKSHOP WEEK #3

 

 

 

 

WEEK #2 THRIFTY VINTAGE TEAM PINTEREST WORKSHOP

 

MY TO-DO LIST

 

o   Discover how to improve your Pinterest page, your boards and your Pins.
o   Organize your page by moving, naming, categorizing and describing your boards.
o   Make your Pin easier to find with accurate descriptions.
o   Be active on Pinterest by liking, commenting and re-Pining your Teammate’s (and other’s) Pins.

 

POWER PINNING FOR ETSY SELLERS

MAKE AN IMPRESSION

In this section, we’ll share tips about how thoughtful Pinning can result in more followers and click-throughs.

  1. DISCOVER AND DO

Help people to find easily the right source of your Pins.

This is especially relevant to retailers and sellers, as without a link to the right page in your shop, they can’t buy the things they see.

Even if you’re Pinning an inspiration image or a post from your blog, think about the best possible place for that Pin to link to—if the inspiration image inspired a particular product,  maybe it’s best to link to that that product or to category within your shop.

Always redirect to your Etsy shop rather than your blog when you Pin one of your items to ensure a buyer can easily purchase what they see.

To edit your profile and include your shop:

 

  1. NAMING BOARDS

Most of the time Pinners see Pins through their home feed, so the most important thing to concentrate on is clear and descriptive Pins.

However, naming your boards in a thoughtful way is also a good idea—especially for SEO.  Make sure that your boards have clear titles that tell someone what the content of the board is like to be—if you have a board about beaded bracelets then make sure to include the words ‘beaded bracelets’ in the board title.  If you are selling vintage make sure ‘Vintage’ is in the title as well.  Also when creating a board fill in the description, brief and concise what to pin and what the board is about.

  1. ROTATING BOARDS

There’s no need to remove older Pins or boards from Pinterest but it is a good idea to move older boards to the bottom of your profile page.  Positioning holiday boards and seasonal boards to the top is recommended and at the end of the season move them down to the bottom.  However if you decide you really don’t have a use for the board I remove them.  Sometimes I join a group board and I have not pinned anything I remove myself from the board.

  1. MAKE YOUR PINS MOST DISCOVERABLE

Pinterest helps people find inspiration and discover things they may not have ever known about, and that’s part of what makes it so special.  You can visit your home feed, different category pages or related Pins and find something new that you like every day.

Many Pinners also use search to find specific things they’re look for.  Search is an important way for Pinners to find content from your business.  One of the most crucial ways to improve your appearance in search results is to sharpen your Pin descriptions.  This is one area that I need to focus on, because sometimes I Pin away and not realize the descriptions are weak, so by taking a couple seconds and update them is the best way to improve my Pins.

TIPS: 

  • Get specific: Think about what people who are looking at a certain Pin might have searched for.  Was it a specific sweater, or was it an argyle sweater?  A blue sweater or a cashmere sweater?  Was it specific piece of vintage glassware, or was it milk glass?  Colored glassware or cranberry glass?
  • ….But don’t just drop in key words: The description is an important part of captivating Pinners.  Set a scene that incorporates the right search words and you’ll help Pinners imagine themselves with your Pin.

https://www.pinterest.com/ToryBurch/

Because I’m always searching for the ‘Inspiration of Vintage’ I find that inspiration from various sources, recipes and fashion and love this fellow Pinner, link is above,  who carefully crafts Pin descriptions to make them aspirational and to provide a resource to Pinners—including helpful style tips.

  • Pre-populate Pin descriptions on your website. It’s also super important to include thoughtful descriptions on the stuff people Pin from your website or your shop.  The same rules of thumb apply for those descriptions.  On Etsy, it’s easy as pie!  Just use the Etsy “Pin It Button” and a description is automatically added to your Pin.  It will contain the beginning of your listings title, your shopname and the price.  If needed, you can edit it later.  The Pin It Button can be easily located within each listing:
    • Open a listing and on the right under the ‘Overview’ you will see a group of social media sites Etsy includes in every listing and you will see ‘Pin It’. Click this ‘Pin It’ button, you select the board to pin and done.  It’s that easy.

We’ll see in the next chapter how to add a similar button to your blog or website.

  1. THREE WAYS TO IMPROVE YOUR PINS

Just one Pin can give people a glimpse into what makes your business special, so you want to make sure you’re making an impression.

When people see Pins in their home feed, category feeds or search results, they make a snap judgment about whether they want to click further or re-Pin.  Clicks send traffic back to your website while re-Pin ensure your stuff gets seen by more people.

  • In other words, you want both!

Pinterest studied thousands of Pins to figure out which ones get the most traction.  Three common elements jumped out.

  • Vertical Pins Work Better: Pins with a vertical aspect ratio flow better with the Pinterest experience.  That’s because Pinterest organizes images vertically, stacked one on top of another in a grid.  Also, most people use Pinterest on their mobile phones, so vertical Pins just look better than horizontal ones.

Of course, use high-quality images.  Make sure they’re well-composed and in focus.

Pins with multiple images can work well for Pinners looking for how-tos, but keep it to 4 images or fewer so it doesn’t look too crowded.

Minimize the amount of text on an image.  Make sure it’s easy to read on mobile screens.

  • Longer descriptions outperform shorter ones: There’s a lot said about the visual nature of Pinterest, but it’s also a service that people use to plan their lives.  The Pin description is an important spot to explain how that Pin can help someone pursue their interests.  On some sites, short copy works because you’re competing for attention.  But with Pinterest, it’s more effective to write thoughtful, useful descriptions.  You don’t need to max out on our character limits, but feel free to add details where it makes sense.

 

  • BONUS: These descriptions help your Pins show up in search results!  The good news here is that Pin description content is useful for writing your Etsy listing too!

 

  • Positive, aspirational messages resonate:  Descriptions that talk about a Pin and its value work better than straight explanations.  Instead of saying “We’re selling this sweater” or “Make this chicken parmesan recipe,” imagine yourself as a Pinner.  Try talking about how the sweater fits in perfectly with a spring wardrobe or how a busy parent can make this recipe in less than 30 minutes with just a few ingredients.

 

  1. GET MORE CREATIVE WITH ANIMATED GIFS, VIDEO AND MAPS
  2. Images aren’t the only things that can be pinned on Pinterest.  You can pin videos and animated gifs, too!

To Pin a video, use the Pin It button on sites like Dailymotion, TED, YouTube and Vimeo.

You can also see other videos from Pinners by clicking Videos from the categories menu.

A picture may be worth a thousand words, but sometimes a video is more effective in communicating emotion and captivating a viewer.

  1. Animated gifs. Pinterest have also added a “Play” button to animated GIFs on Pinterest, so you can play the GIF right on Pinterest.  (GIFs won’t automatically play.)

This is a great opportunity for your brand to get more use out of GIFs on your website and to add new kinds of Pins to Pinterest.  In addition to photos and videos, animated GIFs can add a fun, engaging element to your boards.

  1. You can add maps to your Pins that have a location connected to them.  You collect them on special place boards, which highlight all your Pins on map.

 

While you’re creating a new board, change the “Add a map?” option from “No” to “Yes” or click “Edit” on one of your current boards to add a map to it.

 

  1. DON’T BE SHY

A great way to get people Pinning your product is to be an active Pinner yourself.  Follow other people’s boards and then re-Pin, like, and comment on Pins that inspire and relate to your shop.  This will help people get a sense for what makes your shop special.

What kinds of things should you re-Pin and like? What should you say in comments?  This is where mom’s advice kicks in:  Just be yourself!  It’s also a good idea to let customers know you’re on Pinterest.  Include a link to your Pinterest page in your Etsy profile, your convos, and your business cards or in your thank you notes to buyers, so they can follow you and re-Pin your Pins.

 

 

 

LOOKING FOR NEW THINGS TO PIN?

 

Pin your own content:  think about your new items, your behind the scene images, your blog posts….

 

Find new people to follow:  think about brands you like, bloggers, new teammates….

 

Repin from others:
·         Check your  home feed and use the re-Pin function
·         Check also what’s popular on Pinterest:  www.pinterest.com/all/popular
·         Look at categories relevant for your business.
·         Explore interests:  www.pinterest.com/explore

 

 

PRACTICAL EXERCISE

 

1.       ORGANIZE YOUR BOARDS

 

Visit a participant of this workshop from the list, look at their page and ask:
o   Are the boards named with accurate keywords?

 

o   Are they correctly categorized and described?

 

o   When a new visitor stumbles upon this page, does it look appealing and up-to-date?

 

o   Are the first boards the most representative of the brand/values/personality or relative to seasonal trends?

 

o   Are the board cover images inspiring and representative of what’s on that board?

 

o   Do the images look cohesive together?

 

 

Post on our workshop thread the page you visited and post comments and recommendations, this will be helpful to all of us.

Then, make the appropriate change if needed.

  • To edit a specific board, click on it and then click on the “Edit board” button and choose a new name, write a description, categorize it.
  • To move boards on your profile, simply drag and drop them into a new position.
  • To edit cover image:
    • Click the board you want to rearrange.
    • Select the icon with the arrows.
    • You will see check marks on each Pin, select the pin you want to move.
    • Select the same board you’re currently editing.
    • Refresh your page.
    • The item should have moved to the top of all Pins within the boards. This result changing the ‘cover photo.
    • Hang tight, if you don’t see your changes right away it may take time for Pinterest to catch up with all of our changes.
  • Often the Pin with the most re-Pins works well as cover.
  • Use secret boards as a staging tool to make sure new boards are ready for prime time before you launch them to the public.

 

 

2.       CREATE UNIQUE CONTENT FOR PINTEREST

 

Using all tips and tricks this week, create at least one piece of unique content for Pinterest that can drive traffic and interest through to your page.

 

o   Is the text description full of rich keywords but also readable and interesting?
o   Is the image clickable?  And is the link the right link for this Pin?
o   Has the Pin been included on all relevant boards?

 

  • To change the link or the description of one of your Pin, click the Pencil icon on the Pin and then edit the Description and/or Source.

 

 

3.       OPTIMIZE YOUR PRODUCT PINS

 

Have you already added some of your items to your Pinterest page?

Yes, so make sure:

o   The description contains accurate and specific keywords.
o   The description is aspirational but not spammy.
o   You are using the most beautiful and effective photo:

Bright – Crisp – Vertical if possible.

o   You are linking to your listings on Etsy.

 

 

4.       MAKE A PLACE BOARD

 

Create at least one place board.  May not be applicable to some but if you sell at antique or thrifty shops this would certainly be great.
Examples:
o   Promote other sellers in your Team and promote local shopping to your audience.
o   Add any places your items are sold in brick and mortar stores.
o   Add place Pins to this board

Add a Pin as usual and then go to your place board. Click “Add a place on the Pin” and type the name of the place and its location.  You can then choose in a list of suggest places provided by Foursquare.

 

BONUS:

  • Share your favorite board from someone on the workshop list, post on our workshop thread. Then we will like, comment and re-Pin some of your Pins.

END PINTEREST WORKSHOP WEEK #2


STATS

WEEK I  – PART A

UNDERSTANDING WHERE OUR TRAFFIC COMES FROM AND DEFINING AREA FOR IMPROVEMENT

Let’s start to get to grips with our statistics to get an overview of our traffic and define the most effective steps to take.

LEARNING

This week, we are going to analyze and study the statistics for your shop in detail.

Can you access your shops stats?

~ Top right click ‘Your Shop’ drop menu.

~ Select ‘stats’.

To help understand what we are looking at we will divide our stats page into 6 sections.

  1. Graph/Key figures
  2. Main traffic sources
  3. Keywords
  4. Pages visited
  5. Other information
  6. The Map

 

  1. GRAPH/KEY FIGURES. The number of views, favorites, sales and your revenue are indicated at the top in the form of a total, but also in the form of a graph which allows you to see how the indicators have progressed over the period selected.

~ You can easily modify the ‘period’ selected using the drop-down menu at the top of the page.

I recommend selecting ‘last month’ for this analysis to give you a full understanding of your statistics.

~ You will see little green triangles below the graphics.  These correspond to ‘events’ taking place at this point:

  • Creation of new listings
  • Renewal of listings
  • Sharing on social networks
  • Search ads

These figures are indicators of how healthy your shop is along with two other can also help you improve your shop.  These are indicators that are interesting to monitor long-term and may not be relevant if you have not made many sales yet.

 

~ Your Shop’s Conversion Rate:

This shows you the percentage of visitors who make a purchase.  This is an important indicator when you are trying to increase your views as it identifies the quality of this new traffic.

Use the formula below to calculate it:

  • Number of orders / Number of views x 100

As a general rule, this percentage is below 3% which is the normal.

~ The average order value, which tells you the average amount spent by each customer.

All you need to do to calculate it is divide your revenue by the number of orders.

  • Revenue / Number of order

This figure gives you an idea of how much of your buyers spends on average.

  1. MAIN TRAFFIC SOURCES.  DIVIDED INTO TWO TABLES. 

 

  • Would you like to know how the buyers already on Etsy find your shop and your listings?
  • Would you like to know if these buyers come via your team, your activity thread or a good old search?

THE FIRST TABLE – OVERALL:  This table shows how people find your shop and your products.  OUTSIDE ETSY

Have you ever heard people say ‘advertise outside Etsy?  If you do advertise outside Etsy this table is important because it gives the VIEWS for each site.  Google, Facebook, Pinterest.

If you click on a specific traffic source you can see more details:  a graph showing the views coming from this source and a list of viewed items.  Valuable resource of information.

SECOND TABLE – WITHIN ETSY:  This table shows how people find your shop and your products INSIDE Etsy.

Another important table as it tracks listings, favorites, items post in teams, etc.  If you click on a specific traffic source you can see more details:  a graph showing the views coming from this source and a list of viewed items.

  1. KEYWORDS – Table

This table highlights the keywords most often used to find your products via Etsy search engine, Google and others.  It is a good insight into your best search terms.  Click on the keywords to see more details, a graph showing the views and a list of viewed items.

This section is very important for optimizing the keywords that you use in your shop.

  1. PAGES VISITED – Table

The table allows you to define the most popular pages of your shop.  You can get more details on the statistics on this page by clicking on the title.

Very useful for optimizing product listings in particular and seeing the keywords that are already bringing traffic to this listing in particular.

  1. OTHER INFORMATION

Most active Table – Pages Viewed

Pages viewed within your shop. Detailed reports for each listing only go back to last month.

Listing Favorites Table

Items people added to their favorites, including public and private favorites.

On both tables above click on each item and it will give you information related to the items, traffic source, and search terms along with a graph.

  1. THE MAP

At the very top of the page, you can switch from the “Overall” view tab to the “Map” tab.

On this page, you can see the countries from which you get the most views and orders.

This page is particularly useful if you have promotions targeted at certain countries or if you want to know if it is time to translate your shop into another language.

 

TO DO LIST:

Explore the statistics for my shop
Analyze my shop’s figures – Worksheet
Define my target
Think about my plan of action
Share with the team
Define terminology

 

Terminology

  • Algorithm
  • Statistics

 

WEEK 1 EXERCISE
This exercise will allow you to analyze your traffic sources and understand how you can
improve your visibility.
ADD THE 3 KEY FIGURES FOR THE LAST 30 DAYS FOR YOUR SHOP
VIEWS TOP 5 TRAFFIC SOURCES
FAVORITES 1
SALES 2
REVENUE 3
AVERAGE ORDER OF 4
VALUE
CONVERSION RATE 5
TOP 5 ETSY TRAFFIC SOURCES TOP 5 COUNTRIES
1 1
2 2
3 3
4 4
5 5
VIEWS COMING FROM ETSY SEARCHES VIEWS FROM GOOGLE
VIEWS COMING FROM FACEBOOK & PINTEREST
TOP 10 KEYWORDS
1 6
2 7
3 8
4 9
5 10
MOST VIEW LISTINGS LISTINGS MOST OFTEN ADDED
TO FAVORITES
1
2
3
4
5
MY TARGET
Set out your target for the new few months:
1.  What would like to do?
2.  Where do you think you could increase traffic to your shop?
3.  Recommendation is to start with the action you think is most effective.
Etsy
      Your Shop
Pinterest
Facebook        Google
Teams
Blogs       Other Your Profile
 

A particular part of the world
Don’t forget to set realistic targets that you think you can achieve in the time available. 
Achieving them will help you stay motivated you can set a new target next month and so on.
   
Keep in mind that hits on Google and non-Etsy search engines can take some time and your
actions will not be visible from one day to the next.  
MY PLAN OF ACTION TO ACHIEVE MY TARGET
Avoid actions that are too vague and concentrate on those that
are specific and precise.

OVERVIEW

 

FOR DISCUSSION:

~ Any questions on how to access your shop statistics.

Let’s report our findings and discuss certain areas of interest, have your statistics worksheet.

~ Did you notice something surprising, an unbelievable number of favorites last month, or if an important event has taken place at your shop, the launch of a new product range or a lead of new listings going online for example, discuss them here.

 

WEEK 1 – GETTING SET UP  PART B

This week we will introduce you to Pinterest and try to answer some basic questions.

  1. WHAT IS A PIN?

People use Pinterest to keep track of beautiful things they find on the internet.  They create collections of things they want to remember for later, like items to include in their wedding, a mood board for a party, or travel photos of place to visit.  Pins can be almost anything on the web—a product you love, a recipe or even a quote.  They are like little visual bookmarks people add to Pinterest that always point back to the sites they came from—like your Etsy shop for example or your blog.

Pinterest is a great way to funnel traffic into your Etsy shop, so it’s important to get your items pinned to your own boards and encourage others to Pin them as well.

On Etsy, you’ll see the ‘Pin It Button’ and you can also add this Pin It button to your website or blog, helping people to use is t add your things on to Pinterest.

  1. WHAT ARE BOARDS?

Boards are where people collect and organize their Pins.  Each boards tells a unique,hand-crafted story about what that person cares about.  People can follow boards that contain Pins they like—like yours.

  1. HOW CAN PINNERS FIN YOUR PINS?
  • Simple discovery: Pinterest helps people discover things in a simple, visual way.  Pinners might find something they love while they’re browsing your boards, scrolling through a category you’re listed in or searching for the content within your Pin.
  • Connecting interests: Pinterest connects people through shared interests—their passions, hobbies, tastes and values.  You can inspire them by using Pinterest in a personal, authentic way.

 

  1. WHAT CAN I PIN?
  • Images that are at least 100px in one dimension (height or width) and at least 200px in the other (images must be at least 120px by 120px to show the hover Pin It button).
  • Videos from YouTube, Vimeo, TED and Kickstarter—both from their sites and embedded in yours (using standard embed codes).

 

Lots of people Pin from within Pinterest, they see a link and image they like and Pin that.  But you can also Pin from our favorite blogs and websites using a browser extension, if you are using Chrome you can download it.  You now see the little “Pin It” button appear on images across the web  that you can share on Pinterest.  These will always link back to the website you got them from—helping you keep track of what you love.

  1. YOUR PROFILE, BOARDS AND PINS

What should I pin?

  • Put Pinners first: Before you get started, consider what Pinners really care about.  Check out the category your products are most relevant to and see what is popular.  Tailor your Pins to suit those Pinners.  Also, if a Pinner likes your products, they’ll probably be interested in what inspires you to make them and even items you like that you don’t sell yourself.
  • Curate your collection: create a few boards to start your collection.  The very best  boards are inspiring, with beautiful images that draw people in.  They’re also about a specific topic, such as travel or recipes.
  • Show what inspires you: Instead of just showing off your products, show what inspires them.  Create boards for the ideas, places, people and moods behind your brand.
  • Be authentic: use your boards to show your values, personality and taste.   It’s OK to get creative and be yourself.  In fact, we recommend it!
  • Secret boards: you can also create secret board on Pinterest, which can be really helpful if you’re putting together a new board and don’t want to make it public at first.  To make secret boards simply select the function when you create a new board.

Good to know:   When you create a board you can choose to make it secret, but once you make the boards public you can’t revert to a secret board.

 

 

 

 

 

 

 

 

 

 

 

 

 

PRACTICAL EXERCISE

If you haven’t yet an account, create it:

www.pinterest.com/join

TIP:  It can be more cohesive to use your shopname as your Pinterest username, so your buyers can easily find you on Pinterest.  In fact I highly recommend using your shopname on all social media accounts for consistency.

 

1.        CREATE A BEAUTIFUL PROFILE

 

VISIT YOUR PAGE AND EDIT YOUR PROFILE:
·         Add a profile picture.
·         Write something about you and your brand.
·         Add your location.
·         Link your website (or your Etsy shop) – We’ll see in week 3 how to validate your own website.

 

TIP:  Don’t forget to validate your email address.

 

2.       SELECT OTHER PINNERS YOU’D LIKE TO FOLLOW.

 

THINK ABOUT

 

ETSY PINNERS

Especially those relevant to your craft.

YOUR TEAMMATES
YOUR FACEBOOK AND TWITTER FRIENDS
OTHERS

 

TIP:   Find friends easily by clicking your name at the top of Pinterest then click find friends and follow the instructions to link our account to Facebook or Twitter.

You can follow all of someone’s boards or just the ones you like best.  Pinterest will show you Pins in your home feed from people and boards you follow.

 

 

 

 

 

3.       CREATE YOUR BOARDS

 

Hopefully by now you have a Pinterest account set up.

Create 3 new boards

BOARD 1 NAME
BOARD 2 NAME
BOARD 3 NAME
INCLUDE PINS OF YOUR INSPIRATIONS AS WELL AS YOUR PRODUCTS.

 

TIP:  Install the Pinterest extension to easily add Pins from any website.  You can download it and it works instantly.

This link will direct you to Pinterest help where it explains all about the Pinterest Pin button, then follow the instructions to install.

https://help.pinterest.com/en/articles/all-about-pinterest-browser-button#Web

 

4.       OFFER CRITIQUE TO YOUR PARTNER

 

CHOOSE SOMEONE ON OUR WORKSHOP LIST OF PARTIPICANTS AND OFFER HELPFUL CRITIQUE
·         Which board of theirs is most inspiring?

 

 

·         Which pins made you most likely to click through to their store?

 

 

 

SHARE:  Share your Pinterest account on our workshop thread this way we can follow each and generate ideas and inspiration.

 

 


End Workshop Week 1 Part A & B

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

PINTEREST WORKSHOP

THRIFTY VINTAGE TEAM – PINTEREST WORKSHOP INTRODUCTION

SOCIAL MEDIA – HOW TO USE PINTEREST FOR YOUR SHOP

 

Welcome to the Pinterest Workshop.

This will be loads of fun and beneficial for your shop.  Advertising outside Etsy is a key component for a better selling shop and Pinterest is very popular with Etsy seller and especially Etsy buyers.  Hard to explain but Etsy buyers spend more than on any other platform and this guide will help your effectiveness with Pinterest.

Millions of people use Pinterest every day to explore their interests, find products to buy, and interestingly use as a search engine.  Many pinners are already interested in the things you sell, so the more people Pin, discover and re-Pin your products the more likely new customers will be to discover your Etsy shop.

We all know it is the visual nature of Etsy that draws buyers in and Pinterest is a great way to showcase items for sale in the Etsy marketplace.  Pinterest is a great tool in driving a new audience and sales to your shop, furthermore Etsy and Pinterest have worked together to provide ease of use to all of us making the promoting of shops very effective.

The timeline for the workshop will be divided into 4 weeks.

1st week – Basics and getting set up.

2nd week – Pinterest  for  your Etsy Shop.

3rd week – Pinterest  for  your blog.

4th week – Pinterest for your Team.

And then we celebrate!  At the end of this workshop I encourage you to have a coupon sale campaign and promote on Pinterest as a way to increase traffic to your shop.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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