S – SEARCH
E – ENGINE
O – OPTIMIZATION
Thank you very much for your purchase.
You will find a lot of information helpful to your shop, SEO, Keywords and much more print all the pages and keep handy as you edit and improve your shop.
As a new Etsy shop owner things can seem overwhelming but once you get the basics and understand how SEO works you will be on your way to success.
The aim of search is simple: TO REPORT THE PAGES MOST RELEVANT TO THE SEARCH FIRST so that the person searching finds the best possible quickly.
Creating unique, interesting and desirable product listings is the first step towards attracting buyers’ attention, but this is only the beginning. Search engines take a lot of parameters into consideration and use complex algorithms to work out the best classification order.
While we don’t know all the parameters exactly and the exact method by which search engines work out the order of results, the guidelines given by the search engines and various experiments enable us to define the most relevant factors for optimizing your content and improving our visibility. This is what is known as SEO.
As you proceed through this information and learn more about SEO and your shop be patient and don’t get obsessed with SEO. SEO takes time to be really effective, so be patient. Search engines love new things, but that doesn’t mean you need to change your page every day. As we change and add new listings it takes approximately 2 – 3 weeks for search engines to crawl through our shops. Keep your pages relatively static (and only change where necessary) in order to have the time to see the effects of your changes and draw conclusions.
For best results in our shop whether creating our ‘About’ page or listing new items KEYWORDS and well-chosen KEYWORDS will increase your visibility on Etsy and other search engines.
When buyers run internet searches, they use words to describe what they are looking for and type them into the search box. Search engines like Google scan the web over time to collect all sorts of information about each page and list the pages that are most relevant to the initial search. The most information about each page and list the pages that are most relevant to the initial search. The most important criteria are the words on the page, which help the search engines, understand the content.
In the case of an Etsy shop, if a buyer types, for example, “silver chain” and you sell silver chains but none of these words appears in your listing, there is very little chance that your shop will show up in the search results.
Essentially, the search engines do not have powers of deduction:
- They are not capable of working out what your pages are talking about if you do not help them.
So what we do is give the search engine some good information so that your listings and shop jump out when a buyer is looking for a product like yours!
Finding keywords is one of the most important things to do and, if you get your keywords right, they’ll give you the best return on investment in terms of visibility. Don’t forget that it isn’t just about attracting more visitors; it’s about attracting more visitors who place orders. Finding your keywords is about knowledge of your target buyers, why they’re buying and how they’ll search for products like yours. Put yourself in their place and imagine what they might type into the search engine.
Initially, the advice is not to limit yourself, write down everything that comes into your head.
- What is it about?
- What are the specifics?
- Who is the item aimed at?
- How is it made?
- Techniques, raw materials
A keyword doesn’t necessarily have to be a single word; it could be a group of words such as “2014 diary” or “gold wedding ring” likely to be used in this order by buyers.
- What color is it?
- How big is it?
- How is it used?
- What style is it?
- What is the name of the pattern?
Also think of things which are specific to certain types of product:
- The scent of a beauty product
- The period of a vintage item
For each word, look for synonyms–you can access an online thesaurus.
|SEARCH VOLUME AND COMPETITION|
WILL PEOPLE TYPING THIS KEYWORD BE HAPPY TO ARRIVE AT MY LISTING AND COULD THEY BUY SOMETHING FROM MY SHOP?
|IS THIS KEYWORD LIKELY TO BE TYPED IN TO A SEARCH ENGINE BY A BUYER AND IS THERE A LOT OF COMPETITION FOR THIS KEYWORD?|
Terms that are too generic, even if they are relevant, are not necessarily the best idea.
For example, the keyword “jewelry” is very generic but people typing in to a search engine are going to come across all sorts of different results: rings, necklaces, earring etc. Either they don’t know exactly what they want are perhaps not ready to proceed to a purchase, or they are likely to refine their search by adding more precise terms to find what they want. By contrast, someone typing “gold phalanx ring” has a much better idea of what they want to buy.
|Don’t use all the terms that everyone searches for!
Lots of people want to use the most popular keywords, but there is often a lot of competition so it is more difficult to appear in the top search hits.
Try to choose words that are less competitive and less searched for: these are normally more specific terms. They may have a lesser search volume, but they will definitely bring you more targeted traffic. Think of synonyms and more specific terms.
|Also avoid keywords that are only remotely associated with your product.||Also avoid terms that are too technical and that only professionals will understand.|
|For example, if you sell cookies, don’t use the keyword “tea” as those searching for tea will definitely want to buy tea and not cookies||Don’t’ forget to think like a buyer 🙂|
This practical exercise works to help with your listings and when creating your ‘about’ page and your story about you and your shop.
It’s possible that a category does not apply to your shop but try to answer as many as you can.
|WHAT IS IT?
(In no more than 3 words)
|AND MORE PRECISELY?|
|WHO IS IT FOR?|
|PLACE AND CONTEXT OF USE|
|ERA – VINTAGE|
(ANNIVERSARY, WEDDING, HOLIDAY
Defining the most important keywords; remember that they must be the keywords which could be entered into the search engine by a buyer and that a keyword can consist of multiple words to target buyers with specific needs.
Write down the 20 keywords you think are most important to your shop.
|KEYWORDS FOR YOUR SHOP|
Draw a circle around the 10 most important keywords on this list in both columns.
Of these, draw a circle around the 3 most important keywords.
- Come back to the keywords you defined and insert them into your shop home page and your ‘About’ page if necessary.
|KEYWORDS ABOUT YOUR SHOP IN GENERAL|
If you do not have an ‘About’ page, now is a great time to create one.
- Include the keywords you defined for the listing that you wish to optimize.
|KEYWORDS FOR THE LISTING TO BE OPTIMIZED|
|TOP 3||TOP 10||TOP 20|
Following the elements you need to optimize, think about how to insert these keywords into your home page, our listings and your ‘About’ page.
For your product listing, for example, you can pick between:
- The 3 most important keywords for your title, your tags and at the beginning of our description.
- The 10 most important keywords for your description and your tags.
- The 20 most important keywords to complete your tags or your description. There are also places where you can insert seasonal tags that are not included to remain on your product listing all year (like Valentine’s Day), words that relate to a seasonal trend that is relevant to your items, etc.
EDITING YOUR ETSY SHOP
We will look at each page of your and see the key elements to be optimized for search engines.
But before you start, here a few things you need to know to avoid errors in terms of search results.
- Be aware that search listings take time and it is a question of gentle experimentation and trial and error.
- Search engines are not capable of reading the content of your images. Avoid text in images, especially if they are important words to describe the items.
- If you include a color chart in your images, consider including the words in your description too so that they can be seen by search engines.
- Google loves unique and original content. Avoid copying and pasting your listings and using the same titles, the same descriptions and the same tags. It take more time but it does pay off; not only does it allow you to be visible for different searches on Etsy, but you will also not be penalized by Google, which hates what it calls “Duplicate Content.”
- Google does not like the abuse of keywords and prefers content that seems natural. Avoid titles and descriptions that are just strings of keywords one after another without logic. Instead, it is better to concentrate on 3 or 4 carefully chosen words in your titles and to make the description readable and attractive.
- Don’t forget that you’re selling products to human beings and don’t neglect the emotional aspect of your contents. In terms of sales, especially on Etsy where buyers are searching for unique products, human and emotional aspects play a crucial role. Think of the experience of buyers arriving at your shop and don’t give them the impression it was designed for and by a robot.
YOUR SHOP HOME PAGE
The most important elements:
- Your shop title (which appears underneath your shop name)
- Your shop announcement
- The name of your sections
The first two elements are used to present your site in search results and re therefore the first contact buyers have before they even land at Etsy.
- Insert keywords that relate to your shop in general
- The style of products you sell
- Your style and your values
- Put the most important words in your title at the beginning of your shop story. While search engines scan all our content, they will only display the first 65 characters of your title and first 160 characters of your shop announcement.
- Avoid using spaces between letters to write out the names of your sections, as you lose out on the chance of these words being very useful for your place in the search results.
- Don’t forget to amend the translations if you have activated additional languages.
Where to amend them?
- Your shop title:
- In your Shop > Info & Appearance.
- Your shop announcement
- In your Shop > Info & Appearance.
- The name of your sections
- In your Shop > Listings > Sections
YOUR ABOUT PAGE
The most important elements
- The story header
- The first few characters of your story
- Creating an ‘About’ page allows you not only to present the members of your shop, your story and your manufacturers—if applicable—but also to insert new keywords.
- Make sure you have added an ‘About ‘page.
- As for the listings, insert the 3 or 4 most important keywords relating to your brand at the beginning of your Story header.
- The first 160 characters of your ‘About’ page text are the most important, but the search engines can see the whole text.
- Use the important keywords at the beginning and insert the other keywords you have defined in the remaining text or into your biography.
Now that you have read through the information and worked through the practical exercises we will begin editing your shop.
I recommend drafting ‘About’ your story add keywords from the practical exercise and incorporate them in your story.
SHOP MANAGER is the hub of our Etsy shops. Anything and everything related to our shops is located in our shop manager.
- Open your Shop Manager – 11th tab down open Settings – 2nd tab in Settings open info & appearance.
- Where we edit shop title – icons – shop announcement and much. Message to buyers, etc.
Continuing with our ‘About’ & Home page editing:
Shop Manager Open – Go back to settings – 3rd tab is ‘About Your Shop’.
- 1st section is Members – if you have people helping you with your shop this where you add their names and their position or function in your business.
- 2nd section – Story – is where you add your story ‘About’ your shop and the story headline.
Scroll down – You can add 5 photos that highlight products in your shop and add a title for each, great place to add a few keywords.
Scroll down little more
- Social media – You select each site and add your own links
To complete the process of editing your Home Page and with your Shop Manager open scroll down almost at the bottom see your shop name click the edit pencil.
Everything on the front page (home page) this is where we edit.
Scroll down through your listings you will see your review.
- Updates – I have not done for myself and requires using an IPhone or Smartphone.
- About which is the story you created.
Scrolling down more
Shop policies – Important feature of our home page and is where we tell our customers/buyers the shop policies returns & exchanges, shipping policies and much more.
This concludes Edit Home Page and About Page. I do hope you find this information helpful and if in the future if you wish to purchase my Etsy Stats (which I highly recommend for new shop owners) or any other package I will offer you a discount.
Again thank you for your purchase.