PINTEREST WORKSHOP WEEK #3

PINTEREST WORKSHOP THRIFTY VINTAGE TEAM WEEK #3

MY TO-DO LIST

o   Define your audience interest
o   Organize your board around your audience interest, your brand value and your personal taste.
o   Create new boards and add Pins
o   Think also about what content your business already has that you could add to those boards
o   Create local board and Pins.

 

PINNERS INTEREST AND BEHAVIORS

ENGAGE YOUR AUDIENCE

Understanding how people use Pinterest is a great way to know what type of Pins can engage them more with your content and your brand.

Pinterest shares with you their knowledge to help you define your follower’s interest and behaviors.

  1. WHAT SHOULD I BE PINNING?

Exploring interests is a huge part of how people use Pinterest.  Pinterest often checks in to see how and what people Pin, and what they’ve learned is that people’s interests generally fall into five categories:

  • A passion that’s a core part of who you are, like music, photography, or sports.
  • A vocation that’s part of your training, like a teacher using Pinterest to find lesson plan ideas or an architect sharing design ideas with a client.
  • A hobby that you do for fun, like running or travelling.
  • A project that has an end goal, like a wedding or redecorating your living room.
  • A preference that can change, like your taste in colors or types of shoes.

The most successful businesses Pinterest create and curate pins that help people pursue their interests.  When you evaluate your own approach, try doing an upfront research on your target audience.

  1. HOW PEOPLE USE PINTEREST

People use Pinterest to pursue their interests, but people have many interests that evolve over time.  At Pinterest we’ve been figuring out how and why people Pin.  So far, we can break down the different stages of interests into four different Pinterest mindsets, which might help you as you figure out what type of Pins to add.

 

The four modes are:

  1. “I’m just looking….”

This is when a Pinner might be browsing with no particular goal in mind.  They’re just looking to be inspired.  It’s an undefined need for someday in the future.

A Pinner might be thinking:  “I’m interested in travel, running and healthy eating” or “I’m really into black and white photography” or even “What do you have to show me today, Pinterest?”

  1. “Maybe I could….”

A Pinner here might be exploring a new interest or considering taking on a new project.  The need is more defined but the timeframe is still sometime in the future.

A Pinner might be thinking:  “Maybe I could travel to India someday,” or “Maybe I could go kayaking,” or even “Maybe I could pull off patterned pants.”

  1. “I’m narrowing it down….”

This is when a Pinner might not know exactly what they’re looking for, but they’ll need to figure it out soon.  The need isn’t super defined but the timeframe is sooner.

A Pinner might be thinking:  “This kayak could work for my trip,” or “I need to replace my running shoes but don’t know what brand or style is best for me,” or even “I need to get my brother a gift but I have no idea what.”

  1. “I know what I need!”

A Pinner here knows exactly what they’re looking for and they need it right away.  They have a defined need and short timeframe.

A Pinner might be thinking:  “I need a place to kayak during my Florida trip,” or “I need an Asian asparagus recipe to cook tonight,” or even “That’s the one!”

PIN TRIGGER MODES

Take a closer look at these modes and you start to see something familiar:

  • The modes mirror the customer journey.

People start looking, get inspired, narrow down their options and then make a decision.  Businesses like yours can add all kinds of Pins that help them every step of the way.

What’s more, most people don’t come to Pinterest with explicit goals—it’s the Pin itself that triggers a certain mode.  A Pinner might move between modes on a specific interest over time, and because of Pinterest’s grid layout, they bounce between different interests and modes in a single visit.

There are lots of possibilities for businesses here.  Pins that are a mix of aspirational and actionable can help people as they explore their interests, or cycle through different modes.  A single Pin could even trigger different modes—one Pinner might look at your military-style jacket Pin and see something they’re going to buy right away the other might look at it as something that inspires them to change up their style.

As long as your content provides Pinners with a dose of inspiriation or usefulness, you’re helping people pursue their interests.

Remember that people can choose which boards they want to follow, so not every board has to appeal to everyone!

PRACTICE EXERCISE

  1. DEFINE YOUR AUDIENCE INTERESTS

Ask yourselves; what is my audience into?

 

Don’t forget to think about different kind of interests (passion, vocation, hobby, project, preferences).

 

 

Take a look at a participant’s Pinterest page in our workshop and define potential interests.

 

  1. DEFINE YOUR BRAND VALUE

Describe your brand into adjectives.  Choose at least 3 adjectives (Example:  ecological, funny, romantic….)

 

YOU

 

 

 

A PARTICIPANT

 

 

  1. YOUR PERSONAL INTEREST

People love to shop on Etsy because they buy from real people.  Share a little bit of yourself and show what makes you unique:

 

Ex:  I’m passionate about baking; I’m in love with pineapples….

 

 

  1. ORGANIZE YOUR BOARDS ACCORDINGLY

Let’s share on our workshop thread and discuss them!

o   How can you organize your boards around those different points of interest?

 

 

o   How can you keep your Pinterest cohesive with your brand value?

 

 

 

COME WITH AT LEAST 3 NEW BOARD IDEAS!

If need, do a search on Pinterest to see what types of Pins/Boards that reflect those interests.

BOARD 1 NAME

 

BOARD 2 NAME

 

BOARD 2 NAME

 

Add Pins to the always ask yourself:  are those Pins….
o   Inspirational? o   Useful?
Think also about what content your business already has that you could add to those boards (items, blog post, tips, behind the scene images).

 

  • Consider creating a local board for people who are looking for items from your area and Pins your favorite teammates’ items.

 

 


END PINTEREST WORKSHOP WEEK #3

Thrifty Vintage Team

PINTEREST WORKSHOP

THRIFTY VINTAGE TEAM – PINTEREST WORKSHOP INTRODUCTION

SOCIAL MEDIA – HOW TO USE PINTEREST FOR YOUR SHOP

 

Welcome to the Pinterest Workshop.

This will be loads of fun and beneficial for your shop.  Advertising outside Etsy is a key component for a better selling shop and Pinterest is very popular with Etsy seller and especially Etsy buyers.  Hard to explain but Etsy buyers spend more than on any other platform and this guide will help your effectiveness with Pinterest.

Millions of people use Pinterest every day to explore their interests, find products to buy, and interestingly use as a search engine.  Many pinners are already interested in the things you sell, so the more people Pin, discover and re-Pin your products the more likely new customers will be to discover your Etsy shop.

We all know it is the visual nature of Etsy that draws buyers in and Pinterest is a great way to showcase items for sale in the Etsy marketplace.  Pinterest is a great tool in driving a new audience and sales to your shop, furthermore Etsy and Pinterest have worked together to provide ease of use to all of us making the promoting of shops very effective.

The timeline for the workshop will be divided into 4 weeks.

1st week – Basics and getting set up.

2nd week – Pinterest  for  your Etsy Shop.

3rd week – Pinterest  for  your blog.

4th week – Pinterest for your Team.

And then we celebrate!  At the end of this workshop I encourage you to have a coupon sale campaign and promote on Pinterest as a way to increase traffic to your shop.

 

Etsy SEO Edit Home Page and About Page

SEO

S – SEARCH

E – ENGINE

O – OPTIMIZATION

Thank you very much for your purchase.

You will find a lot of information helpful to your shop, SEO, Keywords and much more print all the pages and keep handy as you edit and improve your shop.

As a new Etsy shop owner things can seem overwhelming but once you get the basics and understand how SEO works you will be on your way to success.

The aim of search is simple:  TO REPORT THE PAGES MOST RELEVANT TO THE SEARCH FIRST so that the person searching finds the best possible quickly.

Creating unique, interesting and desirable product listings is the first step towards attracting buyers’ attention, but this is only the beginning.  Search engines take a lot of parameters into consideration and use complex algorithms to work out the best classification order.

While we don’t know all the parameters exactly and the exact method by which search engines work out the order of results, the guidelines given by the search engines and various experiments enable us to define the most relevant factors for optimizing your content and improving our visibility.  This is what is known as SEO.

 

As you proceed through this information and learn more about SEO and your shop be patient and don’t get obsessed with SEO.  SEO takes time to be really effective, so be patient.  Search engines love new things, but that doesn’t mean you need to change your page every day.  As we change and add new listings it takes approximately 2 – 3 weeks for search engines to crawl through our shops.  Keep your pages relatively static (and only change where necessary) in order to have the time to see the effects of your changes and draw conclusions.

For best results in our shop whether creating our ‘About’ page or listing new items KEYWORDS and well-chosen KEYWORDS will increase your visibility on Etsy and other search engines.

When buyers run internet searches, they use words to describe what they are looking for and type them into the search box.  Search engines like Google scan the web over time to collect all sorts of information about each page and list the pages that are most relevant to the initial search.  The most information about each page and list the pages that are most relevant to the initial search.  The most important criteria are the words on the page, which help the search engines, understand the content.

In the case of an Etsy shop, if a buyer types, for example, “silver chain” and you sell silver chains but none of these words appears in your listing, there is very little chance that your shop will show up in the search results.

Essentially, the search engines do not have powers of deduction:

  • They are not capable of working out what your pages are talking about if you do not help them.

So what we do is give the search engine some good information so that your listings and shop jump out when a buyer is looking for a product like yours!

Finding keywords is one of the most important things to do and, if you get your keywords right, they’ll give you the best return on investment in terms of visibility.  Don’t forget that it isn’t just about attracting more visitors; it’s about attracting more visitors who place orders.  Finding your keywords is about knowledge of your target buyers, why they’re buying and how they’ll search for products like yours.  Put yourself in their place and imagine what they might type into the search engine.

 

FIRST STAGE

Initially, the advice is not to limit yourself, write down everything that comes into your head.

  • What is it about?
  • What are the specifics?
  • Who is the item aimed at?
  • How is it made?
    • Techniques, raw materials

 

PLEASE NOTE

A keyword doesn’t necessarily have to be a single word; it could be a group of words such as “2014 diary” or “gold wedding ring” likely to be used in this order by buyers.

  • What color is it?
  • How big is it?
  • How is it used?
  • What style is it?
  • What is the name of the pattern?

Also think of things which are specific to certain types of product:

  • The scent of a beauty product
  • The period of a vintage item

For each word, look for synonyms–you can access an online thesaurus.

SECOND STAGE:

 

RELEVANCE

SEARCH VOLUME AND COMPETITION
 

WILL PEOPLE TYPING THIS KEYWORD BE HAPPY TO ARRIVE AT MY LISTING AND COULD THEY BUY SOMETHING FROM MY SHOP?

 

IS THIS KEYWORD LIKELY TO BE TYPED IN TO A SEARCH ENGINE BY A BUYER AND IS THERE A LOT OF COMPETITION FOR THIS KEYWORD?
Be specific!

Terms that are too generic, even if they are relevant, are not necessarily the best idea.

 

For example, the keyword “jewelry” is very generic but people typing in to a search engine are going to come across all sorts of different results:  rings, necklaces, earring etc.  Either they don’t know exactly what they want are perhaps not ready to proceed to a purchase, or they are likely to refine their search by adding more precise terms to find what they want.  By contrast, someone typing “gold phalanx ring” has a much better idea of what they want to buy.

Don’t use all the terms that everyone searches for!

 

Lots of people want to use the most popular keywords, but there is often a lot of competition so it is more difficult to appear in the top search hits.

 

Try to choose words that are less competitive and less searched for:  these are normally more specific terms.  They may have a lesser search volume, but they will definitely bring you more targeted traffic.  Think of synonyms and more specific terms.

Also avoid keywords that are only remotely associated with your product. Also avoid terms that are too technical and that only professionals will understand.
For example, if you sell cookies, don’t use the keyword “tea” as those searching for tea will definitely want to buy tea and not cookies Don’t’ forget to think like a buyer 🙂

 

 

PRACTICAL EXERCISE

This practical exercise works to help with your listings and when creating your ‘about’ page and your story about you and your shop.

It’s possible that a category does not apply to your shop but try to answer as  many as you can.

 

  YOUR SHOP
WHAT IS IT?

(In no more than 3 words)

 
AND MORE PRECISELY?  
WHO IS IT FOR?  
MATERIALS?  
COLORS?  
TECHNIQUE, METHOD  
PLACE AND CONTEXT OF USE  
SIZE  
STYLE  
PATTERN, IMAGES  
SCENT, FLAVOR  
ERA – VINTAGE  
ASSOCIATED OCCASION

(ANNIVERSARY, WEDDING, HOLIDAY

 

 

Defining the most important keywords; remember that they must be the keywords which could be entered into the search engine by a buyer and that a keyword can consist of multiple words to target buyers with specific needs.

Write down the 20 keywords you think are most important to your shop.

 

KEYWORDS FOR YOUR SHOP
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.

 

Draw a circle around the 10 most important keywords on this list in both columns.

Of these, draw a circle around the 3 most important keywords.

 

  1. Come back to the keywords you defined and insert them into your shop home page and your ‘About’ page if necessary.
KEYWORDS ABOUT YOUR SHOP IN GENERAL
 
 
 
 
 

 

If you do not have an ‘About’ page, now is a great time to create one.

  1. Include the keywords you defined for the listing that you wish to optimize.
KEYWORDS FOR THE LISTING TO BE OPTIMIZED
TOP 3 TOP 10 TOP 20
1. 4. 11.
2. 5. 12.
3. 6. 13.
  7. 14.
  8. 15.
  9. 16.
  10. 17.
    18.
    19.
    20.

 

Following the elements you need to optimize, think about how to insert these keywords into your home page, our listings and your ‘About’ page.

For your product listing, for example, you can pick between:

  • The 3 most important keywords for your title, your tags and at the beginning of our description.
  • The 10 most important keywords for your description and your tags.
  • The 20 most important keywords to complete your tags or your description. There are also places where you can insert seasonal tags that are not included to remain on your product listing all year (like Valentine’s Day), words that relate to a seasonal trend that is relevant to your items, etc.

 

 

EDITING YOUR ETSY SHOP

We will look at each page of your and see the key elements to be optimized for search engines.

But before you start, here a few things you need to know to avoid errors in terms of search results.

  • Be aware that search listings take time and it is a question of gentle experimentation and trial and error.
  • Search engines are not capable of reading the content of your images. Avoid text in images, especially if they are important words to describe the items.
  • If you include a color chart in your images, consider including the words in your description too so that they can be seen by search engines.
  • Google loves unique and original content. Avoid copying and pasting your listings and using the same titles, the same descriptions and the same tags.  It take more time but it does pay off;  not only does it allow you to be visible for different searches on Etsy, but you will also not be penalized by Google, which hates what it calls “Duplicate Content.”
  • Google does not like the abuse of keywords and prefers content that seems natural. Avoid titles and descriptions that are just strings of keywords one after another without logic.  Instead, it is better to concentrate on 3 or 4 carefully chosen words in your titles and to make the description readable and attractive.
  • Don’t forget that you’re selling products to human beings and don’t neglect the emotional aspect of your contents. In terms of sales, especially on Etsy where buyers are searching for unique products, human and emotional aspects play a crucial role.  Think of the experience of buyers arriving at your shop and don’t give them the impression it was designed for and by a robot.

YOUR SHOP HOME PAGE

The most important elements:

  • Your shop title (which appears underneath your shop name)
  • Your shop announcement
  • The name of your sections

The first two elements are used to present your site in search results and re therefore the first contact buyers have before they even land at Etsy.

 

TIPS:

  • Insert keywords that relate to your shop in general
    • The style of products you sell
    • Your style and your values
  • Put the most important words in your title at the beginning of your shop story. While search engines scan all our content, they will only display the first 65 characters of your title and first 160 characters of your shop announcement.
  • Avoid using spaces between letters to write out the names of your sections, as you lose out on the chance of these words being very useful for your place in the search results.
  • Don’t forget to amend the translations if you have activated additional languages.

Where to amend them?

  • Your shop title:
    • In your Shop > Info & Appearance.
  • Your shop announcement
    • In your Shop > Info & Appearance.
  • The name of your sections
    • In your Shop > Listings > Sections

 

YOUR ABOUT PAGE

The most important elements

  • The story header
  • The first few characters of your story

Tips

  • Creating an ‘About’ page allows you not only to present the members of your shop, your story and your manufacturers—if applicable—but also to insert new keywords.
    • Make sure you have added an ‘About ‘page.
  • As for the listings, insert the 3 or 4 most important keywords relating to your brand at the beginning of your Story header.
  • The first 160 characters of your ‘About’ page text are the most important, but the search engines can see the whole text.
    • Use the important keywords at the beginning and insert the other keywords you have defined in the remaining text or into your biography.

 

 

Now that you have read through the information and worked through the practical exercises we will begin editing your shop.

I recommend drafting ‘About’ your story add keywords from the practical exercise and incorporate them in your story.

SHOP MANAGER is the hub of our Etsy shops.  Anything and everything related to our shops is located in our shop manager.

  • Open your Shop Manager – 11th tab down open Settings – 2nd tab in Settings open info & appearance.
  • Where we edit shop title – icons – shop announcement and much. Message to buyers, etc.

Continuing with our ‘About’ & Home page editing:

Shop Manager Open – Go back to settings – 3rd tab is ‘About Your Shop’.

  • 1st section is Members – if you have people helping you with your shop this where you add their names and their position or function in your business.
  • 2nd section – Story – is where you add your story ‘About’ your shop and the story headline.

Scroll down – You can add 5 photos that highlight products in your shop and add a title for each, great place to add a few keywords.

Scroll down little more

  • Social media – You select each site and add your own links

 

To complete the process of editing your Home Page and with your Shop Manager open scroll down almost at the bottom see your shop name click the edit pencil.

Everything on the front page (home page) this is where we edit.

Scroll down through your listings you will see your review.

  • Updates – I have not done for myself and requires using an IPhone or Smartphone.
  • About which is the story you created.

Scrolling down more

Shop policies – Important feature of our home page and is where we tell our customers/buyers the shop policies returns & exchanges, shipping policies and much more.

This concludes Edit Home Page and About Page.   I do hope you find this information helpful and if in the future if you wish to purchase my Etsy Stats (which I highly recommend for new shop owners) or any other package I will offer you a discount.

 

Again thank you for your purchase.

Inspiration Is Vintage

Where Memories Are Made With The Tradition Of Vintage – JJAntiq

 

Are you inspired by vintage?  Love vintage?  Can’t wait for the next yard sale or Antique shop?  You should feel real comfortable here, I am always inspired by vintage.  I always say ‘Vintage Is Always Trending’, whether wardrobe or home decor I bet the inspiration of the design is vintage.

img_2557pinkstems1

How are you inspired by vintage?